Atom Protein 1kg - Rich & Easy
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Convenient way to add 25g of protein per serving to your diet
- Does not alter the taste or texture of your roti
- Ideal for active individuals, athletes, and those seeking easy protein supplementation
- Significantly enhances daily nutrition with rich and easy-to-use protein supplement
Market-Based Score (India)
66/100 (3.30/5)
Decent Strong market potential for AS-IT-IS Atom Roti Protein in the Indian diet & nutrition segment.
Key Features
Category | Protein Supplement |
---|---|
Serving Size | 1kg |
Protein per Serving | 25g |
Usage | Mix into roti dough |
Target Audience | Active lifestyles, athletes |
Pros | Convenient protein addition |
Cons | Possible allergen concerns |
Details
About Product:
ATOM Roti Protein is a specially formulated protein powder designed to make rotis rich in protein. Each serving contains 25g of protein, making it a convenient way to increase your daily protein intake.
Key Features: - Contains 25g of protein per serving - Easy to use by simply mixing into the roti dough - Specially formulated for adding protein to your diet without altering the taste or texture of the roti
For whom: ATOM Roti Protein is ideal for those looking to increase their protein intake, especially for individuals with active lifestyles, athletes, and anyone looking to enhance their daily nutrition with an easy-to-use protein supplement.
Pros: - Convenient way to add protein to your diet - Does not alter the taste or texture of the roti - Each serving provides a significant amount of protein
Cons: - May not be suitable for those with allergies to certain ingredients in the product - Some users may find it challenging to incorporate into their daily routine
Key Features: - Contains 25g of protein per serving - Easy to use by simply mixing into the roti dough - Specially formulated for adding protein to your diet without altering the taste or texture of the roti
For whom: ATOM Roti Protein is ideal for those looking to increase their protein intake, especially for individuals with active lifestyles, athletes, and anyone looking to enhance their daily nutrition with an easy-to-use protein supplement.
Pros: - Convenient way to add protein to your diet - Does not alter the taste or texture of the roti - Each serving provides a significant amount of protein
Cons: - May not be suitable for those with allergies to certain ingredients in the product - Some users may find it challenging to incorporate into their daily routine
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | High protein content per serving aligns with consumer preferences | Frost & Sullivan, Retail Insight |
Brand Strength | 20 | 10 | Established brand reputation in the health and wellness sector | Brand Equity, Business Standard |
Category Momentum | 20 | 15 | Growing demand for high-protein supplements in Indian market | Mintel, Euromonitor |
Price Positioning | 20 | 10 | Competitive pricing compared to similar protein supplements | Pricebaba, The Economic Times |
Competition | 10 | 6 | Facing competition from established and emerging protein supplement brands | Business Today, India Retailing |
Use-case Advantage | 5 | 5 | Convenient and easy-to-use format for daily protein intake | HealthifyMe, NutritionVista |
Final Market Score | 100 | 66/100 (3.30/5) | Strong market potential for AS-IT-IS Atom Roti Protein in the Indian diet & nutrition segment. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: High protein content per serving aligns with consumer preferencesSources: Frost & Sullivan, Retail Insight -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand reputation in the health and wellness sectorSources: Brand Equity, Business Standard -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for high-protein supplements in Indian marketSources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitive pricing compared to similar protein supplementsSources: Pricebaba, The Economic Times -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from established and emerging protein supplement brandsSources: Business Today, India Retailing -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Convenient and easy-to-use format for daily protein intakeSources: HealthifyMe, NutritionVista
Summary
Strong market potential for AS-IT-IS Atom Roti Protein in the Indian diet & nutrition segment.
Quick Compare

Rs.1,899.00
⭐ Reviews Summary
✅ What Users Love
- High protein content per serving (25g)
- Easy to use
- Good taste
⚠️ What to Watch
- Some users found the packaging to be inconvenient
- Texture may not be suitable for everyone
- Price is relatively high

Rs.2,990.00
⭐ Reviews Summary
✅ What Users Love
- Effective in aiding weight loss and reducing belly fat.
- Made from natural Ayurvedic ingredients, appealing to health-conscious consumers.
- Easy to incorporate into daily routine with capsule form.
⚠️ What to Watch
- Results may vary; some users report minimal weight loss.
- Possible side effects such as digestive discomfort.
- Limited availability in some regions may hinder purchase.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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AS IT IS ATOM Roti Protein 1kg Make Roti s Rich Easy to use 25g Protein per Serving
In Stock
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Rs.1,329.00 Rs.1,899.00 COD
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GO TO STORE GO TO STORE |
AS IT IS ATOM Roti Protein 1kg Make Roti s Rich Easy to use 25g Protein per Serving
In Stock
COD
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