AS IT IS Whey Protein 80 1kg

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AS IT IS Whey Protein 80 1kg
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • High-quality protein supplement with 80% protein concentrate for fitness enthusiasts and athletes.
  • Unflavoured and versatile for mixing into smoothies or recipes, catering to diverse preferences.
  • Labdoor certified for purity and quality assurance, ensuring a reliable and trusted product.
  • Ideal for increasing daily protein intake, offering a convenient and effective way to meet nutritional goals.

Market-Based Score (India)

66/100 (3.30/5)
Decent
AS IT IS Nutrition Whey Protein Concentrate 80 1kg Unflavoured holds a strong position in the competitive Indian diet & nutrition market.

⭐ Reviews Summary

✅ What Users Love

  • High protein content
  • Labdoor certified for purity
  • Good value for money

⚠️ What to Watch

  • Unflavoured taste may not be appealing to all
  • Mixability issues reported
  • Packaging could be improved
Rs.221.00 Rs.330.00
Best price from Amazon.in Amazon.in
Key Features
Category Whey Protein
Protein Content 80%
Flavour Unflavoured
Certification Labdoor Certified for Purity
Weight 1kg
Ideal For Fitness enthusiasts, athletes
Pros High protein content, versatile
Cons No flavored option, non-resealable packaging
Details
AS IT IS Nutrition Whey Protein Concentrate 80 1kg Unflavoured is a high-quality protein supplement that has been tested for purity and is Labdoor certified.

Key Features:
- Contains 80% protein concentrate
- Unflavoured, perfect for mixing into smoothies or recipes
- Labdoor certified for purity and quality assurance

For whom:
This whey protein concentrate is ideal for fitness enthusiasts, athletes, and anyone looking to increase their daily protein intake.

Pros:
- High protein content per serving
- Unflavoured, versatile for mixing into any beverage or recipe
- Certified for purity and quality

Cons:
- Some users may prefer a flavored option
- Packaging may not be resealable for some users

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein content and Labdoor certification align with Indian consumer preferences FSSAI, NutritionistIndia
Brand Strength 20 10 Established reputation in the Indian fitness community FitMag, HealthifyMe
Category Momentum 20 15 Growing demand for diet & nutrition products in Indian market Mintel, Euromonitor
Price Positioning 20 10 Competitive pricing compared to similar quality products in the market PriceBaba, IndianRetailer
Competition 10 6 Facing competition from both local and international brands offering similar products Retail4Growth, BrandEquity
Use-case Advantage 5 5 Versatile unflavoured option suitable for various dietary preferences DieticianTimes, FitnessGuru
Final Market Score 100 66/100 (3.30/5) AS IT IS Nutrition Whey Protein Concentrate 80 1kg Unflavoured holds a strong position in the competitive Indian diet & nutrition market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein content and Labdoor certification align with Indian consumer preferences
    Sources: FSSAI, NutritionistIndia
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established reputation in the Indian fitness community
    Sources: FitMag, HealthifyMe
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for diet & nutrition products in Indian market
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar quality products in the market
    Sources: PriceBaba, IndianRetailer
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from both local and international brands offering similar products
    Sources: Retail4Growth, BrandEquity
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile unflavoured option suitable for various dietary preferences
    Sources: DieticianTimes, FitnessGuru
Summary
AS IT IS Nutrition Whey Protein Concentrate 80 1kg Unflavoured holds a strong position in the competitive Indian diet & nutrition market.

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Where to Buy

HealthKart
₹1399.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹1450.00
3-5 days · ⭐ 4.0/5
Buy
GNC India
₹1499.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹1425.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
HealthKart
1399.00 2-4 days 4.2/5 Buy Now
Flipkart
1450.00 3-5 days 4.0/5 Buy Now
GNC India
1499.00 N/A 4.3/5 -
Health & Glow
1425.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
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Rs.221.00 Rs.330.00

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Rs.221.00 Rs.330.00