Nutralite Probiotic Butter Spread - 100g 100 g

0 reviews
Smart Rank ⓘ 70/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the goodness of probiotics in your butter spread
  • Convenient 100g pack size, perfect for daily use
  • Salted for a delicious flavor that complements any dish
  • Affordable price of only 62 INR for a quality product

Market-Based Score (India)

66/100 (3.30/5)
Decent
Nutralite Doodhshakti Probiotic Butter Spread Salted is well-positioned in the growing Indian probiotic dairy market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 504
Total / Avg 4.20★ 504
Consensus: 4.20★ from 504 total reviews
Rs.55.00 Rs.62.00
Best price from Amazon.in Amazon.in
Details
Nutralite Doodhshakti Probiotic Butter Spread Salted is a unique combination of butter and probiotics, providing a delicious and healthy option for consumers looking to add probiotics to their diet.

Key Features: - Contains live probiotic cultures to support gut health - Made with real butter for a rich and creamy taste - No artificial colors or flavors - Suitable for spreading on bread, toast, or using in cooking

For whom: This product is ideal for individuals looking to incorporate probiotics into their diet in a convenient and tasty way. It is also suitable for those who enjoy the taste of butter but want a healthier option with added probiotic benefits.

Pros: - Provides a good source of probiotics for digestive health - Delicious taste and creamy texture - Versatile product that can be used in a variety of ways in the kitchen

Cons: - Contains dairy, so may not be suitable for individuals with lactose intolerance or dairy allergies - Higher in calories and fat compared to some other spreads

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Probiotic formulation aligns with current health-conscious consumer trends Frost & Sullivan, Retail Insight
Brand Strength 20 10 Established brand reputation in the dairy segment Brand Equity, AC Nielsen
Category Momentum 20 15 Growing demand for probiotic dairy products in Indian market Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar probiotic butter spreads Retail Gazette, India Retailing
Competition 10 6 Facing competition from other probiotic butter spread brands in the market Food Business News, Grocery Dive
Use-case Advantage 5 5 Convenient packaging for daily use in Indian households Grocery Business, Food Navigator
Final Market Score 100 66/100 (3.30/5) Nutralite Doodhshakti Probiotic Butter Spread Salted is well-positioned in the growing Indian probiotic dairy market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Probiotic formulation aligns with current health-conscious consumer trends
    Sources: Frost & Sullivan, Retail Insight
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in the dairy segment
    Sources: Brand Equity, AC Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for probiotic dairy products in Indian market
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar probiotic butter spreads
    Sources: Retail Gazette, India Retailing
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other probiotic butter spread brands in the market
    Sources: Food Business News, Grocery Dive
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient packaging for daily use in Indian households
    Sources: Grocery Business, Food Navigator
Summary
Nutralite Doodhshakti Probiotic Butter Spread Salted is well-positioned in the growing Indian probiotic dairy market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.55.00 Rs.62.00

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Nutralite Doodhshakti Probiotic Butter Spread Salted, 100 g

Estimated Delivery: 2-3 days
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Rs.55.00 Rs.62.00