Nourcery Shiro Miso Paste, 220g Jar (Light Miso Soy- Based)

0 reviews

Smart Rank ⓘ 65/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enhance your dishes with Nourcery Shiro Miso Paste, a versatile ingredient that adds umami flavor to a variety of meals.
Enjoy the smooth texture and easy-to-spread consistency of this light miso paste, perfect for both seasoned chefs and beginners.
With a long shelf life, this 220g jar of miso paste is a convenient pantry staple for enhancing your cooking.
While some may find the flavor mild, this miso paste is ideal for those looking to subtly elevate their culinary creations.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and product fit in growing Indian market for premium jarred miso paste.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.1★	58
Total / Avg	4.10★	58

Consensus: 4.10★ from 58 total reviews

Rs.255.00 Rs.399.00

Best price from

Amazon.in

Details

Nourcery Shiro Miso Paste is a versatile and flavorful addition to any kitchen. Made from soybeans and rice koji, this light miso paste has a mild and slightly sweet flavor that enhances a wide variety of dishes.

Key features of Nourcery Shiro Miso Paste include its smooth texture, easy-to-spread consistency, and long shelf life. This 220g jar is perfect for home cooks looking to add a touch of umami to their meals.

This miso paste is ideal for anyone looking to incorporate more depth of flavor into their cooking. Whether you're a seasoned chef or a beginner in the kitchen, Nourcery Shiro Miso Paste is a must-have pantry staple.

Pros: - Versatile and flavorful - Smooth texture and easy to spread - Long shelf life Cons: - Some may find the flavor too mild for their taste - Jar size may be too small for frequent use

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ideal size and flavor profile for Indian consumers seeking authentic miso paste	Retail360
Brand Strength	20	18	Established reputation of Nourcery as a high-quality Japanese brand	Brandwatch
Category Momentum	20	15	Growing demand for premium jarred food products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar imported miso paste brands	Priceonomics
Competition	10	8	Facing moderate competition from local and international miso paste brands	GroceryInsight
Use-case Advantage	5	5	Versatile ingredient for both traditional and fusion Indian recipes	FoodBev
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing Indian market for premium jarred miso paste.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Ideal size and flavor profile for Indian consumers seeking authentic miso paste

Sources: Retail360
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established reputation of Nourcery as a high-quality Japanese brand

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for premium jarred food products in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar imported miso paste brands

Sources: Priceonomics
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from local and international miso paste brands

Sources: GroceryInsight
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile ingredient for both traditional and fusion Indian recipes

Sources: FoodBev

Summary

Strong brand and product fit in growing Indian market for premium jarred miso paste.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Nourcery Shiro Miso Paste, 220g Jar (Light Miso Soy- Based) Estimated Delivery: 2-3 days In Stock	Rs.255.00 Rs.399.00 COD	GO TO STORE GO TO STORE
Nourcery Shiro Miso Paste, 220g Jar (Light Miso Soy- Based) Estimated Delivery: 2-3 days In Stock COD