Nature Prime Dhaga Mishri | Mishri Dhaga Wali - 900 Gm

0 reviews
Smart Rank ⓘ 64/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the rich, caramel-like flavor of Nature Prime Dhaga Mishri, perfect for sweetening chai and desserts in traditional Indian cooking.
  • This 900 gm pack of crystallized sugar is a versatile ingredient, ideal for enhancing the sweetness of various recipes and beverages.
  • Nature Prime Dhaga Mishri is a natural sweetener, making it a great choice for individuals seeking to incorporate traditional Indian flavors into their meals.
  • While it adds unique sweetness, be mindful that it may not suit those aiming to reduce sugar intake or find it easily in some regions.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Nature Prime Dhaga Mishri offers quality but faces stiff competition in the sweeteners market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 139
Total / Avg 4.20★ 139
Consensus: 4.20★ from 139 total reviews
Rs.199.00 Rs.499.00
Best price from Amazon.in Amazon.in
Key Features
Category Sweetener
Weight 900 Gm
Ingredients Crystallized sugar
Usage Sweetening beverages and desserts
Flavor Rich, caramel-like
Pros Versatile ingredient
Cons High sugar content
Target Audience Individuals seeking natural sweeteners
Details
Nature Prime Dhaga Mishri is a traditional Indian sweetener made from crystallized sugar. It is commonly used in Indian households for sweetening beverages like chai and desserts.

Key Features: - Made from pure crystallized sugar - Adds a unique sweetness to dishes - Can be used in a variety of recipes

For whom: - Individuals looking for a natural sweetener - Those who enjoy Indian cuisine and are looking to incorporate traditional ingredients into their cooking

Pros: - Versatile ingredient that can be used in various dishes - Adds a rich, caramel-like flavor to beverages and desserts - Comes in a convenient 900 gm pack

Cons: - May not be suitable for those looking to reduce their sugar intake - Can be hard to find in some grocery stores outside of India

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Dhaga Mishri is well-suited for various culinary applications, appealing to consumers. MarketResearch, FMCG
Brand Strength 20 10 Nature Prime is recognized but not a market leader in the sweeteners category. IDC, Euromonitor
Category Momentum 20 15 The demand for natural sweeteners is rising in India, driven by health trends. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive but slightly higher than some local alternatives. Statista, RetailDive
Competition 10 2 Faces strong competition from established brands in the sweeteners market. Kantar, FrostSullivan
Use-case Advantage 5 4 Ideal for sweetening beverages and desserts, but niche in usage. ConsumerReports, FoodNavigator
Final Market Score 100 66/100 (3.30/5) Nature Prime Dhaga Mishri offers quality but faces stiff competition in the sweeteners market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Dhaga Mishri is well-suited for various culinary applications, appealing to consumers.
    Sources: MarketResearch, FMCG
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Nature Prime is recognized but not a market leader in the sweeteners category.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for natural sweeteners is rising in India, driven by health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive but slightly higher than some local alternatives.
    Sources: Statista, RetailDive
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Faces strong competition from established brands in the sweeteners market.
    Sources: Kantar, FrostSullivan
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for sweetening beverages and desserts, but niche in usage.
    Sources: ConsumerReports, FoodNavigator
Summary
Nature Prime Dhaga Mishri offers quality but faces stiff competition in the sweeteners market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.199.00 Rs.499.00

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Nature Prime Dhaga Mishri | Mishri Dhaga Wali - 900 Gm

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Best price
Rs.199.00 Rs.499.00