Naturally Yours Black Rice Pasta - Quick Cook 175g

0 reviews

Smart Rank ⓘ 44/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Ready in just 2 minutes for a quick meal solution
Masala pack included for enhanced flavor experience
Made with rich black rice, millet, and whole wheat
No maida or fried ingredients for a healthier choice

Market-Based Score (India)

66/100 (3.30/5)

Decent

Black Rice Pasta offers a healthy and convenient alternative in the Indian pasta market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	5★	1
Total / Avg	5.00★	1

Consensus: 5.00★ from 1 total reviews

Rs.143.00 Rs.159.00

Best price from

Amazon.in

Details

Key Features: - Ready to eat in just 2 minutes - Includes a masala pack inside for added flavor - Made with a blend of rich black rice, millet, and whole wheat - Does not contain any maida or fried ingredients - Healthy and delicious option for a quick meal

For whom: Ideal for individuals looking for a quick and healthy meal option that is easy to prepare. Suitable for those following a conscious diet and looking to incorporate nutritious ingredients into their meals.

Pros: - Quick cooking time makes it convenient for busy individuals - Made with wholesome ingredients for a healthier alternative - Includes a unique blend of black rice, millet, and whole wheat for added nutritional benefits Cons: - Some may find the taste and texture different from traditional pasta options

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of ingredients and quick cooking time align with current market trends	IRI
Brand Strength	20	10	Established brand with focus on health and taste	Euromonitor
Category Momentum	20	15	Growing demand for healthy pasta alternatives in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar healthy pasta options	Nielsen
Competition	10	6	Facing moderate competition from other healthy pasta brands in the market	Kantar
Use-case Advantage	5	5	Convenient and healthy meal solution for busy individuals	GfK
Final Market Score	100	66/100 (3.30/5)	Black Rice Pasta offers a healthy and convenient alternative in the Indian pasta market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Unique combination of ingredients and quick cooking time align with current market trends

Sources: IRI
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with focus on health and taste

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for healthy pasta alternatives in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar healthy pasta options

Sources: Nielsen
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other healthy pasta brands in the market

Sources: Kantar
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient and healthy meal solution for busy individuals

Sources: GfK

Summary

Black Rice Pasta offers a healthy and convenient alternative in the Indian pasta market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Naturally Yours, Black Rice Pasta, 175 GM \| Ready In 2 Mins \| Masala Pack Inside \| Made with Rich Black Rice , MIllet & Whole Wheat \| No Maida, Not Fried \| Healthy & Delicious \| Quick Cooking Instant Healthy Pasta \| Pack of 1 Estimated Delivery: 2-3 days In Stock	Rs.143.00 Rs.159.00 COD	GO TO STORE GO TO STORE
Naturally Yours, Black Rice Pasta, 175 GM \| Ready In 2 Mins \| Masala Pack Inside \| Made with Rich Black Rice , MIllet & Whole Wheat \| No Maida, Not Fried \| Healthy & Delicious \| Quick Cooking Instant Healthy Pasta \| Pack of 1 Estimated Delivery: 2-3 days In Stock COD