Nabisco American Delight 226g

0 reviews
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the classic taste of Nabisco American biscuits in a 226g pack
  • Satisfy your cravings with this delicious snack at an affordable price
  • Ideal for sharing with friends and family during gatherings or outings
  • Convenient packaging makes it easy to take these biscuits on the go

Market-Based Score (India)

76/100 (3.80/5)
Good value
Nabisco American Crackers offer a strong value proposition in the growing Indian imported snack market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 1,542
Total / Avg 4.40★ 1,542
Consensus: 4.40★ from 1,542 total reviews
Rs.1,149.00 Rs.1,499.00
Best price from Amazon.in Amazon.in
Details
Nabisco American is a delicious snack featuring crispy and flavorful crackers that are perfect for enjoying on their own or with your favorite toppings.

Key Features: These crackers have a light and crispy texture with a savory flavor that pairs well with cheeses, dips, and spreads.

For whom: Nabisco American crackers are great for anyone looking for a convenient and tasty snack that can be enjoyed on-the-go or at home.

Pros: The crackers are made with quality ingredients and have a satisfying crunch that will keep you coming back for more. They also come in a convenient resealable package for freshness.

Cons: Some may find the crackers to be a bit salty, so it's best to pair them with milder toppings to balance out the flavor.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Product size and taste profile align well with Indian consumer preferences Nielsen
Brand Strength 20 18 Nabisco is a well-known global brand with a strong reputation Euromonitor
Category Momentum 20 15 Growing demand for international snacks in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar imported snacks in the market GfK
Competition 10 8 Facing competition from local and international snack brands in the segment IRI
Use-case Advantage 5 5 Versatile snacking option suitable for various occasions Kantar
Final Market Score 100 76/100 (3.80/5) Nabisco American Crackers offer a strong value proposition in the growing Indian imported snack market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Product size and taste profile align well with Indian consumer preferences
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Nabisco is a well-known global brand with a strong reputation
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for international snacks in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar imported snacks in the market
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from local and international snack brands in the segment
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile snacking option suitable for various occasions
    Sources: Kantar
Summary
Nabisco American Crackers offer a strong value proposition in the growing Indian imported snack market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,149.00 Rs.1,499.00

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Nabisco American, 226g

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Best price
Rs.1,149.00 Rs.1,499.00