Yogabar Breakfast Protein Combo (Buy Rolled Oats 1kg, Get Protein Muesli 350g FREE) -100% Rolled Oats 1 kg and High Protein Muesli - Choco Almond & Cranberry 350g

Key Features: - Includes both Rolled Oats and High Protein Muesli - Protein-rich breakfast option - Choco Almond & Cranberry flavor adds a delicious twist - Perfect combo for a wholesome breakfast

For whom: - Health-conscious individuals - Fitness enthusiasts - Anyone looking for a nutritious start to their day

Pros: - Contains a good amount of protein and fiber - Convenient combo pack - Great value for money - Tasty and satisfying breakfast option

Cons: - Choco Almond & Cranberry flavor may not be suitable for everyone - Rolled oats may be too plain for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of rolled oats and high protein muesli caters to health-conscious consumers.	Nielsen
Brand Strength	20	10	Yogabar is a recognized brand in the health food segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from both established and emerging muesli brands in India.	IRI
Use-case Advantage	5	5	Convenient combo offer enhances value proposition for consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Yogabar Breakfast Protein Combo offers a well-rounded muesli option with competitive pricing in a growing health food market.

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