Tata Soulfull Crunchy Millet Muesli, Contains Wholegrains, Nuts & Fruits, Super Saver Pack, 1.2kg & Tata Soulfull Millet Muesli | Fruit & Nut| 700 g

Key Features: - Contains whole grains, nuts, and fruits - Super saver pack available in 1.2kg - Available in Fruit & Nut flavor in 700g pack

For whom: - Individuals looking for a healthy and nutritious breakfast option - Fitness enthusiasts - People with busy lifestyles looking for a quick and fulfilling meal

Pros: - Rich in whole grains, nuts, and fruits - Convenient pack sizes available - Offers a satisfying and crunchy texture

Cons: - May not be suitable for those with nut allergies - Some may find the price to be on the higher side

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Variety of whole grains, nuts, and fruits align with Indian consumer preferences for nutritious muesli options.	Euromonitor
Brand Strength	20	10	Established brand reputation in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for healthy breakfast options in India.	Mintel
Price Positioning	20	10	Competitive pricing for the quantity offered compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from both local and international muesli brands in the Indian market.	MarketWatch
Use-case Advantage	5	5	Convenient super saver pack size catering to family consumption needs.	GroceryTrends
Final Market Score	100	66/100 (3.30/5)	Tata Soulfull Crunchy Millet Muesli holds a strong position in the competitive Indian muesli market.

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