Kellogg's Combo, Kellogg's Muesli with 21% Fruit and Nut Pouch, 500 g and Kellogg's Special K Original, Breakfast Cereals, 435g

Key Features:
- Kellogg's Muesli with 21% Fruit and Nut Pouch is a healthy breakfast option packed with essential nutrients
- Kellogg's Special K Original is a delicious and light breakfast cereal that can help kick start your day
- Both products are convenient and easy to prepare, making it perfect for busy mornings


For whom:
- Kellogg's Combo is perfect for individuals looking for a nutritious and delicious breakfast option
- It is also ideal for those who are looking to start their day with a healthy meal
- Both products are suitable for adults and children alike


Pros:
- High in fiber and essential vitamins and minerals
- Great taste and texture that will keep you satisfied until your next meal
- Convenient packaging that makes it easy to take on-the-go


Cons:
- May contain allergens such as nuts and gluten, so may not be suitable for individuals with allergies
- Some may find the products to be a bit pricey compared to other breakfast options
- The sweetness level of the products may not suit everyone's taste preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Kellogg's Combo offers a good mix of muesli and cereal options.	Retail360
Brand Strength	20	18	Kellogg's is a well-established brand in India with high brand recall.	Brand Equity
Category Momentum	20	15	Growing demand for muesli products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar muesli products in the market.	IRI
Competition	10	10	Facing competition from other muesli brands offering similar fruit and nut variants.	Euromonitor
Use-case Advantage	5	3	Suitable for health-conscious consumers looking for a nutritious breakfast option.	Grocery Times
Final Market Score	100	76/100 (3.80/5)	Kellogg's Combo offers a strong muesli-cereal mix with competitive pricing in a growing market.

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