Jeevamrit Ayur Immuno Nutri Mix | Healthy Breakfast Mix & Cereal Alternative | 400g

Jeevamrit Ayur Immuno Nutri Mix is a specially formulated healthy breakfast mix and cereal alternative that is packed with essential nutrients and vitamins to boost your immune system and overall health.

Key Features:
- Contains a blend of superfoods like turmeric, ginger, nuts, seeds, and dried fruits
- Rich in antioxidants, vitamins, and minerals
- Gluten-free and vegan-friendly
- No added sugars or artificial preservatives
- Easy to prepare - simply mix with milk or yogurt for a nutritious breakfast option

For whom:
This product is perfect for individuals looking to improve their immune system, boost their energy levels, and incorporate more nutrient-dense foods into their diet. Whether you're a busy professional, a student, or a health-conscious individual, Jeevamrit Ayur Immuno Nutri Mix is a convenient and delicious option for a healthy breakfast.

Pros:
- Supports immune health and overall well-being
- Convenient and easy to prepare
- Great source of plant-based protein and fiber
- Versatile - can be added to smoothies, yogurt, or oatmeal

Cons:
- Some may find the taste of turmeric or ginger to be too strong
- Not suitable for individuals with nut allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Diverse ingredients catering to health-conscious consumers seeking variety.	FSSAI, Food Safety Helpline
Brand Strength	20	18	Established brand with positive consumer perception and loyalty.	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for healthy breakfast alternatives in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the muesli category.	Retail360, Grocery Retail
Competition	10	10	Facing moderate competition from established muesli brands in India.	Grocer's World, Retail Today
Use-case Advantage	5	3	Convenient and quick preparation suitable for busy individuals.	Food Navigator, Indian Retailer
Final Market Score	100	76/100 (3.80/5)	Strong brand and diverse ingredients position Jeevamrit Ayur Immuno Nutri Mix well in the growing Indian muesli market.

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