Exofit Millet Muesli with Black Raisins, Almonds and Wheat Flakes I 8.31% Protein, High Fiber I 450g

The Exofit Millet Muesli is a nutritious breakfast option that is packed with black raisins, almonds, and wheat flakes. It has a protein content of 8.31% and is high in fiber, making it a wholesome choice to kickstart your day.

Key features of this muesli include the combination of millet, black raisins, almonds, and wheat flakes that provides a blend of flavors and textures. The high protein and fiber content make it a filling and satisfying breakfast option that can keep you fueled throughout the morning.

This muesli is suitable for individuals who are looking for a healthy and convenient breakfast option that is not only delicious but also nutritious. It is an excellent choice for those who want to increase their protein intake and fiber consumption in a natural and wholesome way.

Pros of the Exofit Millet Muesli include its delicious taste, high protein and fiber content, and the added nutritional benefits of black raisins, almonds, and wheat flakes. It is a convenient and easy breakfast option that can be enjoyed on its own or paired with milk, yogurt, or fruit.

Cons of this muesli may include the presence of nuts for those with allergies, and the potential for the raisins to be too sweet for some individuals. Additionally, some may find the texture of the muesli to be too dense or crunchy, depending on personal preference.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Balanced mix of protein, fiber, and natural ingredients aligns with consumer preferences.	Nielsen
Brand Strength	20	18	Established brand with positive reputation for quality ingredients.	Brand Equity
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium muesli brands in the market.	Retail360
Competition	10	10	Facing moderate competition from other established muesli brands with similar offerings.	Grocery Today
Use-case Advantage	5	3	Versatile product suitable for breakfast or snacking, offering convenience to consumers.	Grocery Times
Final Market Score	100	76/100 (3.80/5)	Premium muesli with a strong brand and competitive pricing, well-aligned with current market trends.

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