Mr Kefir Live Grains - 15g

0 reviews
Smart Rank ⓘ 79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the benefits of 2.2 billion CFUs per gram for a healthy gut with Mr. Kefir Live Milk Kefir Grains.
  • Reuse the grains forever thanks to the large strainer included in the kit.
  • Rest assured with the live grain guarantee for high-quality kefir production.
  • Get peace of mind with dedicated support from our knowledgeable team.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with competitive pricing and unique features, facing growing competition in the dairy alternatives segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 694
Total / Avg 4.40★ 694
Consensus: 4.40★ from 694 total reviews
Rs.1,499.00 Rs.1,850.00
Best price from Amazon.in Amazon.in
Details
The Mr. Kefir Live Milk Kefir Grains are a high-quality product that has been lab tested to ensure its purity and effectiveness. Each gram of these grains contains an impressive 2.2 billion cfus, making it a potent source of probiotics for your gut health.

Key features of these kefir grains include a large strainer, making it easy to separate the grains from the finished kefir. This means that you can reuse the grains indefinitely, saving you money in the long run. Additionally, these grains come with a live grain guarantee, so you can rest assured that you are getting a product that is alive and active.

These kefir grains are perfect for anyone looking to improve their digestive health and boost their immune system. Whether you are new to making kefir at home or are a seasoned pro, these grains are easy to use and produce delicious, probiotic-rich kefir every time.

Pros: - Lab tested for purity and potency - Large strainer makes separating grains easy - Grains can be reused indefinitely - Live grain guarantee ensures product quality - Dedicated support team for any questions or concerns

Cons: - May require some trial and error to achieve desired taste and consistency - Initial set-up may be time-consuming for beginners - Requires regular maintenance and care to keep grains healthy and active

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High CFU count per gram and reusable grains add value to consumers. Euromonitor
Brand Strength 20 18 Established brand with dedicated support team and live grain guarantee. Brandwatch
Category Momentum 20 15 Growing demand for dairy alternatives in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. AC Nielsen
Competition 10 8 Facing competition from other established kefir grain brands in the market. Kantar
Use-case Advantage 5 5 Unique large strainer design enhances user experience. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand with competitive pricing and unique features, facing growing competition in the dairy alternatives segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High CFU count per gram and reusable grains add value to consumers.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with dedicated support team and live grain guarantee.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for dairy alternatives in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: AC Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established kefir grain brands in the market.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Unique large strainer design enhances user experience.
    Sources: GfK
Summary
Strong brand with competitive pricing and unique features, facing growing competition in the dairy alternatives segment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,499.00 Rs.1,850.00

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Mr. Kefir Live Milk Kefir Grains (15 Grams.)|Lab Tested-Contains 2.2 Billion Cfus Per Gram|With Large Strainer|Grains Can Be Reused Forever|Live Grain Guarantee|Dedicated Support Team|Granule

Estimated Delivery: 2-3 days
In Stock COD

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Rs.1,499.00 Rs.1,850.00