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NMFe Quick Absorb Lotion 450ml

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NMFe Quick Absorb Lotion 450ml
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Quick absorbing lotion with natural moisturising factors
  • Non-greasy and easily spreadable formula
  • Suitable for all skin types, ideal for hydration
  • Versatile for both men and women, deep hydration

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and features position this lotion well in the growing Indian skincare market.

⭐ Reviews Summary

✅ What Users Love

  • Quick absorbing
  • Non greasy
  • Suitable for both men and women

⚠️ What to Watch

  • Strong fragrance
  • May not provide long-lasting hydration
  • Packaging prone to leaking
Rs.699.00 Rs.699.00
Best price from Amazon.in Amazon.in
Details


Key Features: - Contains natural moisturising factors - Quick absorbing formula - Non-greasy and easily spreadable - Suitable for both men and women

For whom: - Ideal for individuals looking for a hydrating and lightweight moisturiser - Suitable for all skin types

Pros: - Provides deep hydration without feeling greasy - Absorbs quickly into the skin - Versatile for use by both men and women - Contains natural ingredients

Cons: - May not provide enough moisture for extremely dry skin types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Large size, quick absorbing, and suitable for both men and women. Retail360
Brand Strength 20 18 Established brand with positive reputation among consumers. Brand Equity
Category Momentum 20 15 Growing demand for natural skincare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. PriceBaba
Competition 10 8 Facing moderate competition from other established brands in the segment. Euromonitor
Use-case Advantage 5 5 Addresses the need for a versatile moisturizing lotion for all genders. IndiaRetailing
Final Market Score 100 76/100 (3.80/5) Strong brand and features position this lotion well in the growing Indian skincare market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Large size, quick absorbing, and suitable for both men and women.
    Sources: Retail360
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with positive reputation among consumers.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural skincare products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: PriceBaba
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other established brands in the segment.
    Sources: Euromonitor
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for a versatile moisturizing lotion for all genders.
    Sources: IndiaRetailing
Summary
Strong brand and features position this lotion well in the growing Indian skincare market.

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Price Comparison

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Rs.699.00 Rs.699.00

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NMFe Moisturising Lotion 450ml Natural Moisturising Factors Quick Absorbing Non Greasy and Easily Spreadable For Men and Women Both

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Rs.699.00 Rs.699.00