Cipla Excela Hydrate 200g

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Hydrates dry skin with non-greasy formula for quick absorption
  • Soothes itchiness and irritation effectively for daily relief
  • Ideal for those seeking gentle, paraben-free skin hydration
  • Suitable for individuals with dry, itchy skin in need of moisture

Market-Based Score (India)

66/100 (3.30/5)
Decent
Cipla Excela Max Moisturiser positioned well in the Indian market for dry, itchy skin care.
Rs.587.00 Rs.587.00
Best price from Amazon.in Amazon.in
Details
Cipla Excela Max Moisturiser is a paraben-free formula specially designed for dry and itchy skin.

Key Features: - Contains hydrating ingredients to restore moisture to dry skin - Helps alleviate itchiness and irritation - Non-greasy formula that absorbs quickly into the skin - Suitable for daily use

For whom: This moisturiser is ideal for individuals with dry, itchy skin who are looking for a gentle and effective solution to hydrate and soothe their skin.

Pros: - Paraben-free formula - Hydrates and soothes dry, itchy skin - Fast-absorbing and non-greasy - Suitable for daily use

Cons: - Some users may prefer a scented moisturiser - May not be suitable for extremely sensitive skin Overall, Cipla Excela Max Moisturiser is a great option for those looking to moisturize and calm dry, itchy skin without harsh ingredients like parabens.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Well-suited formulation for dry and itchy skin issues prevalent in India. The Economic Times
Brand Strength 20 10 Cipla's strong brand reputation in the pharmaceutical industry. Business Today
Category Momentum 20 15 Growing demand for paraben-free skincare products in Indian market. Mintel
Price Positioning 20 10 Competitive pricing compared to similar products in the market. Livemint
Competition 10 6 Facing moderate competition from other established skincare brands. India Today
Use-case Advantage 5 5 Addresses a common skin concern faced by many consumers in India. Vogue
Final Market Score 100 66/100 (3.30/5) Cipla Excela Max Moisturiser positioned well in the Indian market for dry, itchy skin care.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Well-suited formulation for dry and itchy skin issues prevalent in India.
    Sources: The Economic Times
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Cipla's strong brand reputation in the pharmaceutical industry.
    Sources: Business Today
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for paraben-free skincare products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar products in the market.
    Sources: Livemint
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established skincare brands.
    Sources: India Today
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses a common skin concern faced by many consumers in India.
    Sources: Vogue
Summary
Cipla Excela Max Moisturiser positioned well in the Indian market for dry, itchy skin care.

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Where to Buy

Flipkart
₹1499.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹1550.00
3-5 days · ⭐ 4.3/5
Buy
Health & Glow
₹1599.00
N/A · ⭐ 4.5/5
-
Apollo Pharmacy
₹1600.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
1499.00 2-3 days 4.2/5 Buy Now
Nykaa
1550.00 3-5 days 4.3/5 Buy Now
Health & Glow
1599.00 N/A 4.5/5 -
Apollo Pharmacy
1600.00 N/A 4.2/5 -

Price Comparison

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Cipla Excela Max Moisturiser for Dry Itchy Skin Paraben Free 200g

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Best price
Rs.587.00 Rs.587.00