Cipla Excela Hydrate 200g
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Hydrates dry skin with non-greasy formula for quick absorption
- Soothes itchiness and irritation effectively for daily relief
- Ideal for those seeking gentle, paraben-free skin hydration
- Suitable for individuals with dry, itchy skin in need of moisture
Market-Based Score (India)
66/100 (3.30/5)
Decent Cipla Excela Max Moisturiser positioned well in the Indian market for dry, itchy skin care.
Details
Cipla Excela Max Moisturiser is a paraben-free formula specially designed for dry and itchy skin.
Key Features: - Contains hydrating ingredients to restore moisture to dry skin - Helps alleviate itchiness and irritation - Non-greasy formula that absorbs quickly into the skin - Suitable for daily use
For whom: This moisturiser is ideal for individuals with dry, itchy skin who are looking for a gentle and effective solution to hydrate and soothe their skin.
Pros: - Paraben-free formula - Hydrates and soothes dry, itchy skin - Fast-absorbing and non-greasy - Suitable for daily use
Cons: - Some users may prefer a scented moisturiser - May not be suitable for extremely sensitive skin Overall, Cipla Excela Max Moisturiser is a great option for those looking to moisturize and calm dry, itchy skin without harsh ingredients like parabens.
Key Features: - Contains hydrating ingredients to restore moisture to dry skin - Helps alleviate itchiness and irritation - Non-greasy formula that absorbs quickly into the skin - Suitable for daily use
For whom: This moisturiser is ideal for individuals with dry, itchy skin who are looking for a gentle and effective solution to hydrate and soothe their skin.
Pros: - Paraben-free formula - Hydrates and soothes dry, itchy skin - Fast-absorbing and non-greasy - Suitable for daily use
Cons: - Some users may prefer a scented moisturiser - May not be suitable for extremely sensitive skin Overall, Cipla Excela Max Moisturiser is a great option for those looking to moisturize and calm dry, itchy skin without harsh ingredients like parabens.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Well-suited formulation for dry and itchy skin issues prevalent in India. | The Economic Times |
Brand Strength | 20 | 10 | Cipla's strong brand reputation in the pharmaceutical industry. | Business Today |
Category Momentum | 20 | 15 | Growing demand for paraben-free skincare products in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitive pricing compared to similar products in the market. | Livemint |
Competition | 10 | 6 | Facing moderate competition from other established skincare brands. | India Today |
Use-case Advantage | 5 | 5 | Addresses a common skin concern faced by many consumers in India. | Vogue |
Final Market Score | 100 | 66/100 (3.30/5) | Cipla Excela Max Moisturiser positioned well in the Indian market for dry, itchy skin care. |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Well-suited formulation for dry and itchy skin issues prevalent in India.Sources: The Economic Times -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Cipla's strong brand reputation in the pharmaceutical industry.Sources: Business Today -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for paraben-free skincare products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitive pricing compared to similar products in the market.Sources: Livemint -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other established skincare brands.Sources: India Today -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses a common skin concern faced by many consumers in India.Sources: Vogue
Summary
Cipla Excela Max Moisturiser positioned well in the Indian market for dry, itchy skin care.
Quick Compare

Rs.587.00
⭐ Reviews Summary
✅ What Users Love
- Effective in moisturizing dry skin
- Paraben-free formulation
- Soothing for itchy skin
⚠️ What to Watch
- May feel greasy on skin
- Some users reported allergic reactions
- Scent may be too strong for some individuals

Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- Effective in relieving colic, gas, constipation, and indigestion
- Alcohol-free and dermatologically tested
- Contains natural ingredients like hing, ginger, and fennel
⚠️ What to Watch
- Some users may find the scent of the oil too strong
- The bottle size (40ml) may be too small for frequent use
- Results may vary for different babies

Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- Effective on grease stains
- Safe for hands, baby bottles, and pet bowls
- Eco-friendly and biodegradable
⚠️ What to Watch
- Strong citrus fragrance may not be appealing to everyone
- Some users reported the gel being too thick
- May leave residue on dishes
Where to Buy
Price Comparison
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Cipla Excela Max Moisturiser for Dry Itchy Skin Paraben Free 200g
In Stock
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Rs.587.00 Rs.587.00 COD
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GO TO STORE GO TO STORE |
Cipla Excela Max Moisturiser for Dry Itchy Skin Paraben Free 200g
In Stock
COD
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