MOI SOI Buckwheat Soba Noodles 150g

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MOI SOI Buckwheat Soba Noodles 150g
Smart Rank ⓘ 71/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Healthy soba noodles made with 30% buckwheat flour & 55% whole wheat for a nutritious meal option
  • 100% natural ingredients with no artificial preservatives or MSG, ensuring a clean and pure product
  • Non-fried preparation method for a lighter and guilt-free dining experience
  • Convenient pack of 150gms (Pack of 1) offers a single serving size for easy portion control

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and ingredient positioning, competitive pricing, facing market competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 195
Total / Avg 4.10★ 195
Consensus: 4.10★ from 195 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Healthy ingredients with 30% buckwheat flour and 55% whole wheat
  • No artificial preservatives or MSG
  • Not fried, making it a healthier option

⚠️ What to Watch

  • Some buyers found the texture of the noodles to be too chewy
  • Pack size of 150gms may be small for some consumers
  • Price point could be considered high compared to other noodle options
Rs.84.00 Rs.99.00
Best price from Amazon.in Amazon.in
Details
MOI SOI Healthy Soba Noodles are a nutritious and delicious option for those looking for a healthier noodle alternative. Made with 30% buckwheat flour and 55% whole wheat, these noodles are not fried and contain no maida.

Key Features: - Made with 30% buckwheat flour and 55% whole wheat - Not fried and contains no maida - 100% natural with no artificial preservatives or MSG - Each pack contains 150g of noodles

For whom: These noodles are perfect for health-conscious individuals looking for a nutritious and tasty noodle option. They are also a great choice for those with dietary restrictions as they are made without any artificial preservatives or MSG.

Pros: - Nutritious alternative to traditional noodles - Made with natural ingredients - No artificial preservatives or MSG

Cons: - May have a different taste and texture compared to traditional noodles

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High buckwheat and whole wheat content aligns with health-conscious consumer preferences. Euromonitor
Brand Strength 20 18 Established brand with a focus on natural ingredients and no artificial additives. Brand Equity
Category Momentum 20 15 Growing demand for healthy pasta alternatives in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium healthy pasta products. Retail360
Competition 10 8 Facing competition from other established healthy pasta brands in the market. FoodBiz Today
Use-case Advantage 5 5 Convenient single-pack size suitable for individual servings. Grocery Times
Final Market Score 100 76/100 (3.80/5) Strong brand and ingredient positioning, competitive pricing, facing market competition.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High buckwheat and whole wheat content aligns with health-conscious consumer preferences.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a focus on natural ingredients and no artificial additives.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy pasta alternatives in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium healthy pasta products.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established healthy pasta brands in the market.
    Sources: FoodBiz Today
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient single-pack size suitable for individual servings.
    Sources: Grocery Times
Summary
Strong brand and ingredient positioning, competitive pricing, facing market competition.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.84.00 Rs.99.00

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MOI SOI? Healthy Soba Noodles | Made with 30% Buckwheat Flour & 55% Whole Wheat | No Maida, Not Fried | 100% Natural | No Artificial Preservatives or MSG | 150gms (Pack of 1)

Estimated Delivery: 2-3 days
In Stock COD

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Rs.84.00 Rs.99.00