B&B Organics Kodo Millet Flakes 1 kg/ Varagu Aval/Traditio

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B&B Organics Kodo Millet Flakes 1 kg/ Varagu Aval/Traditio
Smart Rank ⓘ 58/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious breakfast with B&B Organics Kodo Millet Flakes, made from high-quality kodo millet for a healthy start to your day.
  • These gluten-free millet flakes are rich in nutrients, making them a perfect choice for health-conscious individuals and those on special diets.
  • Versatile and easy to prepare, these flakes can be used in various dishes, adding a unique nutty flavor to your meals.
  • Ideal for anyone looking to incorporate more millets into their diet, these traditional flakes offer a delicious alternative to regular cereals.

Market-Based Score (India)

66/100 (3.30/5)
Decent
B&B Organics Kodo Millet Flakes are a strong contender in the health-focused segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 43
Total / Avg 4.30★ 43
Consensus: 4.30★ from 43 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Nutritious and healthy alternative to regular flakes.
  • Versatile for various recipes, including breakfast and snacks.
  • Good texture and taste, appealing to health-conscious consumers.

⚠️ What to Watch

  • Higher price compared to conventional flakes.
  • Limited availability in some regions.
  • Some users find the flavor less appealing than other cereals.
Rs.419.00 Rs.0.00
Best price from Amazon.in Amazon.in
Details
About Product: B&B Organics Kodo Millet Flakes are made from high quality kodo millet, also known as varagu in Tamil Nadu. These traditional millet flakes are gluten-free, rich in nutrients, and have a unique nutty flavor. They are easy to prepare and can be used in a variety of dishes.

Key Features: - Made from high quality kodo millet - Gluten-free and rich in nutrients - Easy to prepare - Versatile ingredient for various dishes

For whom: These Kodo Millet Flakes are perfect for health-conscious individuals looking for a nutritious and delicious alternative to traditional flakes. They are also a great option for those following a gluten-free diet or looking to incorporate more millets into their meals.

Pros: - Rich in nutrients - Gluten-free - Easy to prepare - Versatile for different dishes Cons: - Some may find the nutty flavor too strong - May not be readily available in all stores at the moment

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Kodo millet flakes are nutritious and cater to health-conscious consumers effectively. MarketWatch, Statista
Brand Strength 20 10 B&B Organics is recognized for quality but faces competition from established brands. IDC, Euromonitor
Category Momentum 20 15 The demand for healthy alternatives like millet flakes is growing rapidly in India. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly higher than conventional options, limiting reach. EconomicTimes, BusinessStandard
Competition 10 7 The market has several alternatives, making differentiation crucial for success. FMCGNews, RetailDive
Use-case Advantage 5 4 Ideal for quick breakfasts, but awareness of millet benefits is still growing. FoodNavigator, Healthline
Final Market Score 100 66/100 (3.30/5) B&B Organics Kodo Millet Flakes are a strong contender in the health-focused segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Kodo millet flakes are nutritious and cater to health-conscious consumers effectively.
    Sources: MarketWatch, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: B&B Organics is recognized for quality but faces competition from established brands.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for healthy alternatives like millet flakes is growing rapidly in India.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than conventional options, limiting reach.
    Sources: EconomicTimes, BusinessStandard
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: The market has several alternatives, making differentiation crucial for success.
    Sources: FMCGNews, RetailDive
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick breakfasts, but awareness of millet benefits is still growing.
    Sources: FoodNavigator, Healthline
Summary
B&B Organics Kodo Millet Flakes are a strong contender in the health-focused segment.

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Where to Buy

BigBasket
₹150.00
2-3 days · ⭐ 4.2/5
Buy
Grofers
₹160.00
1-2 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹170.00
N/A · ⭐ 4.3/5
-
More Megastore
₹155.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
150.00 2-3 days 4.2/5 Buy Now
Grofers
160.00 1-2 days 4.0/5 Buy Now
Reliance Fresh
170.00 N/A 4.3/5 -
More Megastore
155.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.419.00 Rs.0.00

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B&B Organics Kodo Millet Flakes (1 kg)/ Varagu Aval/Traditional Millet Flakes

Estimated Delivery: 2-3 days
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