IS Indosurgicals Muac Tape (10)

The Indosurgicals Muac Tape (10) is a reliable and accurate tool used for measuring mid-upper arm circumference (MUAC) in both clinical and community settings.

Key Features: - Made of high-quality materials for durability and accuracy - Easy to use with clear markings for precise measurements - Comes in a pack of 10 tapes for convenience and multiple uses

For whom: This MUAC tape is ideal for healthcare professionals, community health workers, and caregivers who need to monitor the nutritional status of individuals, especially children and pregnant women.

Pros: - Compact and easy to carry around - Provides consistent and reliable measurements - Can help in early detection of malnutrition

Cons: - May not be suitable for individuals with very large upper arm circumferences - May require some practice to ensure accurate readings

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Accurate and easy-to-use features suitable for medical professionals	—
Brand Strength	20	10	Established brand reputation in the medical equipment sector	Canalys
Category Momentum	20	15	Growing demand for medical measuring instruments in Indian market	IDC
Price Positioning	20	10	Competitively priced compared to similar products in the market	—
Competition	10	6	Facing moderate competition from similar products with lower prices	—
Use-case Advantage	5	5	Specifically designed for accurate mid-upper arm circumference measurements	—
Final Market Score	100	66/100 (3.30/5)	Strong brand and features position the IS Indosurgicals Muac Tape well in the Indian medical measuring instruments market.

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