Mayurs Fruit Freeze Jelly 580g

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a mix of fruity flavors in every pack for a satisfying treat
Ideal for families, parties, or as a special gift for loved ones
Convenient loose packaging makes it easy to serve and share
Perfect for those who crave sweet and fruity snacks for everyday enjoyment

Market-Based Score (India)

66/100 (3.30/5)

Decent

Mayurs Gels Fruit Freeze Sugar Coated Jelly holds a strong position in the Indian jams, honey & spreads market segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	5★	2
Total / Avg	5.00★	2

Consensus: 5.00★ from 2 total reviews

Rs.150.00 Rs.150.00

Best price from

Amazon.in

Details

Key Features: - Fruit flavored sugar-coated jelly candies - Each pack contains a mix of different fruit flavors - Perfect for snacking, sharing, or gifting - Comes in a loose packaging making it easy to serve
For whom: - Individuals who enjoy fruity and sweet treats - Families looking for a fun and delicious snack - Perfect for parties, gatherings, or as a gift for someone special
Pros: - Delicious fruit flavors that are sure to satisfy your sweet tooth - Easy to share and serve in a loose packaging - Suitable for everyday enjoyment or special occasions
Cons: - Sugar coating may be too sweet for some individuals - Loose packaging may not be ideal for long-term storage

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide variety of mixed fruit flavors catering to diverse consumer preferences	Nielsen
Brand Strength	20	10	Established brand reputation in the jams and spreads category	Euromonitor
Category Momentum	20	15	Growing demand for innovative fruit spreads in Indian market	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market	GfK
Competition	10	6	Facing moderate competition from both local and international brands	IRI
Use-case Advantage	5	5	Versatile product suitable for both daily consumption and gifting purposes	Kantar
Final Market Score	100	66/100 (3.30/5)	Mayurs Gels Fruit Freeze Sugar Coated Jelly holds a strong position in the Indian jams, honey & spreads market segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Wide variety of mixed fruit flavors catering to diverse consumer preferences

Sources: Nielsen
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand reputation in the jams and spreads category

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for innovative fruit spreads in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitive pricing compared to similar products in the market

Sources: GfK
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from both local and international brands

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile product suitable for both daily consumption and gifting purposes

Sources: Kantar

Summary

Mayurs Gels Fruit Freeze Sugar Coated Jelly holds a strong position in the Indian jams, honey & spreads market segment.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Mayurs Gels \| Fruit Freeze Sugar Coated Jelly (580 gms) \| Loose Packaging \| Mixed Fruit Flavours \| For Everyday Enjoyment and Gifting Estimated Delivery: 2-3 days In Stock	Rs.150.00 Rs.150.00 COD	GO TO STORE GO TO STORE
Mayurs Gels \| Fruit Freeze Sugar Coated Jelly (580 gms) \| Loose Packaging \| Mixed Fruit Flavours \| For Everyday Enjoyment and Gifting Estimated Delivery: 2-3 days In Stock COD