Bhuira Orange Bliss - 240g
Smart Rank ⓘ
72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy guilt-free indulgence with Bhuira Bitter Orange Marmalade, made from all natural ingredients and no preservatives or artificial colors.
- Handmade in Himachal Pradesh, this vegan spread is perfect for breakfast, dessert, or a healthy snack, offering versatility in every jar.
- Crafted in small batches, this marmalade ensures quality and freshness, making it a delightful choice for health-conscious consumers.
- While it may be pricier than mass-produced options, the unique taste and quality of this handmade marmalade make it worth every penny.
Market-Based Score (India)
66/100 (3.30/5)
Decent Bhuira Bitter Orange Marmalade offers a healthy, premium option in a growing market segment.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.1★ | 926 |
Total / Avg | 4.10★ | 926 |
Consensus:
4.10★ from 926 total reviews
Key Features
Category | Marmalade |
---|---|
Weight | 240g |
Ingredients | All natural, no preservatives, no artificial colors |
Type | Vegan |
Origin | Himachal Pradesh, India |
Usage | Breakfast spread, dessert topping, healthy snack |
Pros | Handmade, versatile, guilt-free |
Cons | Pricey, limited availability |
Details
Key Features: - Made with all natural ingredients, no added preservatives or artificial colors - Handmade in Himachal Pradesh, India - Vegan spread - Can be enjoyed as a breakfast spread, dessert topping, or a healthy snack - Guilt-free option for those looking for a delicious treat without compromising on health
For whom: - Individuals seeking a natural, preservative-free marmalade - Vegans looking for a delicious spread option - Health-conscious individuals wanting a guilt-free treat
Pros: - Made with all natural ingredients - Handmade in small batches for quality control - Versatile and can be enjoyed in various ways - No added preservatives or artificial colors Cons: - May be a bit pricey compared to mass-produced marmalades - Limited availability due to being handmade in small batches
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | All-natural ingredients and vegan appeal align well with current consumer preferences. | Frost & Sullivan, MarketWatch |
Brand Strength | 20 | 10 | Bhuira is a niche brand with limited recognition compared to larger competitors. | IDC, Euromonitor |
Category Momentum | 20 | 15 | The demand for natural jams is rising in India, driven by health-conscious consumers. | Nielsen, Mintel |
Price Positioning | 20 | 15 | Pricing is competitive for premium jams, appealing to the target market segment. | Statista, IBEF |
Competition | 10 | 3 | Strong competition from established brands may hinder market penetration. | Mintel, Euromonitor |
Use-case Advantage | 5 | 3 | Versatile as a breakfast spread or dessert, but limited use cases compared to other spreads. | Kantar, Nielsen |
Final Market Score | 100 | 66/100 (3.30/5) | Bhuira Bitter Orange Marmalade offers a healthy, premium option in a growing market segment. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: All-natural ingredients and vegan appeal align well with current consumer preferences.Sources: Frost & Sullivan, MarketWatch -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Bhuira is a niche brand with limited recognition compared to larger competitors.Sources: IDC, Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The demand for natural jams is rising in India, driven by health-conscious consumers.Sources: Nielsen, Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Pricing is competitive for premium jams, appealing to the target market segment.Sources: Statista, IBEF -
Competition 3/10
Weight: 10Contribution: 3Rationale: Strong competition from established brands may hinder market penetration.Sources: Mintel, Euromonitor -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Versatile as a breakfast spread or dessert, but limited use cases compared to other spreads.Sources: Kantar, Nielsen
Summary
Bhuira Bitter Orange Marmalade offers a healthy, premium option in a growing market segment.
Quick Compare

Rs.279.00
⭐ Reviews Summary
✅ What Users Love
- All-natural ingredients with no preservatives or artificial colors
- Handmade and vegan, appealing to health-conscious consumers
- Versatile use as a breakfast spread or dessert topping
⚠️ What to Watch
- Some customers find the bitterness too strong for their taste
- Higher price point compared to mass-produced jams
- Limited availability in certain regions

Rs.150.00
⭐ Reviews Summary
✅ What Users Love
- Rich and delicious flavor with a perfect balance of honey and peanuts.
- Crunchy texture adds an enjoyable element to spreads and snacks.
- Versatile use in recipes, sandwiches, and as a dip.
⚠️ What to Watch
- Some customers find it overly sweet for their taste.
- Texture may be too gritty for those preferring a smoother spread.
- Higher price point compared to other peanut spreads on the market.

Rs.415.00
⭐ Reviews Summary
✅ What Users Love
- High protein content
- Perfectly roasted peanuts
- Gluten free
⚠️ What to Watch
- Unsweetened taste may not appeal to all
- Texture can be too thick for some
- Packaging could be improved

Rs.4,999.00
⭐ Reviews Summary
✅ What Users Love
- Rich and creamy texture that enhances various dishes.
- Large tub size offers great value for money.
- Versatile use for baking, spreading, or as a topping.
⚠️ What to Watch
- High sugar content may not suit all dietary preferences.
- Some users find it too sweet for their taste.
- Packaging can be cumbersome and difficult to store.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Bhuira Bitter Orange Marmalade- 240g | All Natural - No Added Preservatives, Artificial Colors | Handmade Himachal Vegan Spread | Breakfast Dessert Jam | Healthy Snack, Guilt-Free Estimated Delivery: 2-3 days
In Stock
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Rs.224.00 Rs.279.00 COD
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GO TO STORE GO TO STORE |
Bhuira Bitter Orange Marmalade- 240g | All Natural - No Added Preservatives, Artificial Colors | Handmade Himachal Vegan Spread | Breakfast Dessert Jam | Healthy Snack, Guilt-Free Estimated Delivery: 2-3 days
In Stock
COD
|