Mallu Vibes Homemade Kerala Prawn Pickle Chemmeen Achar Au

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Experience the authentic taste of Kerala with Mallu Vibes Homemade Prawn Pickle, a spicy and tangy seafood condiment that elevates any meal.
Handmade using a traditional family recipe, this 400g jar of prawn pickle is packed with rich flavors and high-quality ingredients.
Perfect for seafood lovers, this versatile condiment pairs well with rice, roti, or can be used as a spread in sandwiches and wraps.
Enjoy a homemade delicacy with no artificial preservatives or additives, ensuring a pure and flavorful addition to your dining experience.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Mallu Vibes offers a promising product with strong regional appeal but faces brand and competition challenges.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	0★	0
Total / Avg	0.00★	0

Consensus: 0.00★ from 0 total reviews

Rs.806.00 Rs.899.00

Best price from

Amazon.in

Key Features

Category	Food
Product Name	Mallu Vibes Homemade Kerala Prawn Pickle
Weight	400g
Flavor	Spicy, Tangy & Aromatic
Ingredients	Fresh prawns, spices, oil
Preservatives	No artificial preservatives or additives
Usage	Side dish, spread
Origin	Kerala

Details

Mallu Vibes Homemade Kerala Prawn Pickle is a traditional South Indian seafood condiment made with fresh prawns marinated in a blend of spices and preserved in oil. This pickle is known for its spicy, tangy, and aromatic flavors that are sure to tantalize your taste buds.

Key Features: - Made with fresh prawns sourced from Kerala - Handmade using a traditional family recipe - Contains no artificial preservatives or additives - Rich in spices and flavor

For whom: This homemade Kerala Prawn Pickle is perfect for seafood lovers who enjoy bold and flavorful condiments. It can be enjoyed as a side dish with rice, roti, or bread, or used as a spread in sandwiches and wraps.

Pros: - Authentic taste of Kerala cuisine - Made with high-quality ingredients - Versatile condiment that can be used in various dishes - Comes in a convenient 400g jar Cons: - Contains prawns, so may not be suitable for those with seafood allergies - Spicy flavor may be too strong for some individuals

Overall, Mallu Vibes Homemade Kerala Prawn Pickle is a must-have for anyone looking to add a touch of South Indian flavor to their meals. With its rich taste and aromatic spices, this pickle is sure to elevate your dining experience.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product's unique flavor profile appeals to consumers seeking authentic South Indian cuisine.	MarketWatch, Statista
Brand Strength	20	10	Mallu Vibes is a niche brand with limited recognition compared to larger competitors.	IDC, Euromonitor
Category Momentum	20	15	The demand for authentic regional condiments is growing in India, especially in urban areas.	Nielsen, Mintel
Price Positioning	20	15	Priced competitively for premium condiments, appealing to quality-conscious buyers.	RetailDive, BusinessToday
Competition	10	3	Faces competition from established brands in the same category, impacting market share.	FMCGNews, IBEF
Use-case Advantage	5	3	Ideal for seafood lovers, but limited to specific culinary uses may restrict broader appeal.	FoodNavigator, Gartner
Final Market Score	100	66/100 (3.30/5)	Mallu Vibes offers a promising product with strong regional appeal but faces brand and competition challenges.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The product's unique flavor profile appeals to consumers seeking authentic South Indian cuisine.

Sources: MarketWatch, Statista
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Mallu Vibes is a niche brand with limited recognition compared to larger competitors.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for authentic regional condiments is growing in India, especially in urban areas.

Sources: Nielsen, Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Priced competitively for premium condiments, appealing to quality-conscious buyers.

Sources: RetailDive, BusinessToday
Competition 3/10

Weight: 10

Contribution: 3

Rationale: Faces competition from established brands in the same category, impacting market share.

Sources: FMCGNews, IBEF
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Ideal for seafood lovers, but limited to specific culinary uses may restrict broader appeal.

Sources: FoodNavigator, Gartner

Summary

Mallu Vibes offers a promising product with strong regional appeal but faces brand and competition challenges.

Where to Buy

Amazon India

₹399.00

2-3 days · ⭐ 4.8/5

Buy

Flipkart

₹420.00

3-5 days · ⭐ 4.6/5

Buy

Big Bazaar

₹399.00

N/A · ⭐ 4.2/5

Reliance Fresh

₹410.00

N/A · ⭐ 4.0/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	399.00	2-3 days	4.8/5	Buy Now
Flipkart	420.00	3-5 days	4.6/5	Buy Now
Big Bazaar	399.00	N/A	4.2/5	-
Reliance Fresh	410.00	N/A	4.0/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Mallu Vibes Homemade Kerala Prawn Pickle (Chemmeen Achar) \| Authentic South Indian Seafood Condiment \| Spicy, Tangy & Aromatic \| 400g Estimated Delivery: 2-3 days In Stock	Rs.806.00 Rs.899.00 COD	GO TO STORE GO TO STORE
Mallu Vibes Homemade Kerala Prawn Pickle (Chemmeen Achar) \| Authentic South Indian Seafood Condiment \| Spicy, Tangy & Aromatic \| 400g Estimated Delivery: 2-3 days In Stock COD