Hyphen Lip Balm - Plumish Brown 10g
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Hydrates, plumps, and repairs lips with 24-hour moisturization for chapped lips relief
- Vegan and paraben-free formula suitable for all skin types
- Plumish brown shade adds color while nourishing lips, perfect for on-the-go use
- Long-lasting moisturization, plumping effect, and pleasant scent for a joyful experience
Market-Based Score (India)
76/100 (3.80/5)
Good value Well-positioned premium lip balm offering in a growing Indian market.
Details
The Hyphen Vitamin Infused Peptide Tinted Lip Balm Vintage is a unique product that combines the benefits of a lip balm with the power of peptides and vitamins. It provides 24 hours of moisturization, hydrates, plumps, and repairs the moisture barrier of the lips.
For women looking for a hydrating lip balm that helps with chapped lips, this product is the perfect solution. Its vegan and paraben-free formula makes it suitable for all skin types.
Key features of this lip balm include its plumish brown shade, which adds a hint of color to the lips while providing nourishment. The 10g size makes it easy to carry in your purse or pocket for on-the-go hydration.
Pros of the Hyphen Vitamin Infused Peptide Tinted Lip Balm Vintage include its long-lasting moisturization, plumping effect, and repair of the lip's moisture barrier. It also has a pleasant scent and taste, making it a joy to use.
Cons of this product might include the limited shade range for those looking for more variety in tinted lip balms. Some users may also find the price point to be higher compared to other lip balms on the market. But overall, the benefits of this peptide balm outweigh any potential drawbacks.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Offers a unique combination of hydration, plumping, and repair benefits. | IndiaRetailing |
Brand Strength | 20 | 18 | Established brand with a reputation for quality and innovation. | Brandwatch |
Category Momentum | 20 | 15 | Growing demand for natural beauty products in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar premium lip balms in the market. | Euromonitor |
Competition | 10 | 10 | Facing moderate competition from other premium lip balm brands in India. | BusinessToday |
Use-case Advantage | 5 | 3 | Addresses the specific need for long-lasting moisture and lip repair. | Retail4Growth |
Final Market Score | 100 | 76/100 (3.80/5) | Well-positioned premium lip balm offering in a growing Indian market. |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers a unique combination of hydration, plumping, and repair benefits.Sources: IndiaRetailing -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with a reputation for quality and innovation.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for natural beauty products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium lip balms in the market.Sources: Euromonitor -
Competition 10/10
Weight: 10Contribution: 10Rationale: Facing moderate competition from other premium lip balm brands in India.Sources: BusinessToday -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Addresses the specific need for long-lasting moisture and lip repair.Sources: Retail4Growth
Summary
Well-positioned premium lip balm offering in a growing Indian market.
Quick Compare

Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting moisturization for up to 24 hours
- Effective in hydrating and repairing chapped lips
- Vegan and paraben-free formulation
⚠️ What to Watch
- Limited shade range may not suit all skin tones
- Texture may feel too thick or sticky for some users
- Packaging design could be improved for easier application

Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- High absorbency
- Super soft
- Large size
⚠️ What to Watch
- Durability issues
- Some users found them too thin
- Packaging could be improved

Rs.449.00
⭐ Reviews Summary
✅ What Users Love
- Effective at absorbing oil
- Convenient built-in mirror
- Powder puff pad included
⚠️ What to Watch
- Some papers may tear easily
- Powder puff pad quality could be better
- Packaging could be improved for durability
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Hyphen Vitamin Infused Peptide Tinted Lip Balm Vintage 24 Hrs Moisturization Hydrates Plumps Repairs Moisture Barrier Peptide Balm for Women Hydrating Lip Balm for Chapped Lips Vegan Paraben Free Plumish Brown Shade 10g
In Stock
|
Rs.375.00 Rs.399.00 COD
|
GO TO STORE GO TO STORE |
Hyphen Vitamin Infused Peptide Tinted Lip Balm Vintage 24 Hrs Moisturization Hydrates Plumps Repairs Moisture Barrier Peptide Balm for Women Hydrating Lip Balm for Chapped Lips Vegan Paraben Free Plumish Brown Shade 10g
In Stock
COD
|