Lakme Xtraordin airy Lip Mousse Long Lasting upto 24 Hrs Lightweight lipstick for Smooth and Pigments Lips Chocolate Temptation 4 6g

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting formula stays put for up to 24 hours, eliminating the need for frequent touch-ups
  • Lightweight mousse texture feels comfortable on the lips for all-day wear
  • Rich chocolate temptation shade adds a bold pop of color to your look
  • Ideal for those seeking a long-lasting, pigmented lipstick with a comfortable feel

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong contender in the long-lasting lipstick segment with competitive pricing and key features.
Rs.574.00 Rs.650.00
Best price from Amazon.in Amazon.in
Key Features
Category Lipstick
Long-lasting Up to 24 hours
Texture Lightweight mousse
Shade Chocolate Temptation
Pros Comfortable wear, bold color
Cons May be drying, limited shade range
Price 650.0000
Details

Lakme Xtraordin airy Lip Mousse Long Lasting upto 24 Hrs Lightweight lipstick for Smooth and Pigments Lips Chocolate Temptation 4 6g


Key Features: - Long-lasting formula that stays put for up to 24 hours - Lightweight mousse texture for smooth and pigmented lips - Rich chocolate temptation shade for a bold look
For Whom: - Ideal for anyone looking for a long-lasting lipstick that is comfortable to wear - Perfect for those who want a bold and pigmented lip color
Pros: - Long-lasting formula eliminates the need for frequent touch-ups - Lightweight texture feels comfortable on the lips - Rich and pigmented shade adds a bold pop of color
Cons: - Some users may find the mousse texture to be a bit drying - Limited shade range may not suit everyone's preferences

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features like long-lasting, lightweight, and pigmented align well with market trends Vogue
Brand Strength 20 18 Lakme's strong brand presence and trust among Indian consumers Brand Equity
Category Momentum 20 15 Growing demand for long-lasting lipsticks in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar long-lasting lipsticks in the market Retail Today
Competition 10 8 Facing competition from other established brands offering similar long-lasting lipsticks Cosmopolitan
Use-case Advantage 5 5 Addresses the need for a long-lasting lipstick suitable for daily wear Elle
Final Market Score 100 76/100 (3.80/5) Strong contender in the long-lasting lipstick segment with competitive pricing and key features.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features like long-lasting, lightweight, and pigmented align well with market trends
    Sources: Vogue
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Lakme's strong brand presence and trust among Indian consumers
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for long-lasting lipsticks in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar long-lasting lipsticks in the market
    Sources: Retail Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established brands offering similar long-lasting lipsticks
    Sources: Cosmopolitan
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for a long-lasting lipstick suitable for daily wear
    Sources: Elle
Summary
Strong contender in the long-lasting lipstick segment with competitive pricing and key features.

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Where to Buy

Nykaa
₹675.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹699.00
2-3 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹650.00
N/A · ⭐ 4.0/5
-
Lifestyle
₹680.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
675.00 2-4 days 4.2/5 Buy Now
Amazon India
699.00 2-3 days 4.3/5 Buy Now
Shoppers Stop
650.00 N/A 4.0/5 -
Lifestyle
680.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.574.00 Rs.650.00

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Lakme Xtraordin airy Lip Mousse Long Lasting upto 24 Hrs Lightweight lipstick for Smooth and Pigments Lips Chocolate Temptation 4 6g

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Best price
Rs.574.00 Rs.650.00