Insight Cosmetics I M Tinted Blush Niacinamide Infused Lightweight Long Lasting Gel Blush with Built In Sponge Tip Ruby Glow 6 gm
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Unique gel blush infused with niacinamide for skin benefits and a natural flush of color
- Built-in sponge tip for easy, mess-free application; suits various skin tones with ruby glow
- Long-lasting formula withstands hot, humid conditions; ideal for all skin types including sensitive
- Niacinamide improves skin texture and tone over time; lightweight gel formula blends seamlessly
Market-Based Score (India)
66/100 (3.30/5)
Decent Well-positioned face blush with strong brand and feature fit.
Details
Insight Cosmetics I M Tinted Blush Niacinamide Infused Lightweight Long Lasting Gel Blush with Built In Sponge Tip Ruby Glow 6 gm
Insight Cosmetics I M Tinted Blush is a unique gel blush formula that is infused with niacinamide to provide benefits for the skin while adding a flush of color to the cheeks. The lightweight texture blends effortlessly and lasts all day, giving a beautiful natural finish.
Key features of this product include the built-in sponge tip for easy and mess-free application, the ruby glow shade that suits a variety of skin tones, and the long-lasting formula that stays put even in hot and humid conditions.
This gel blush is ideal for anyone looking for a versatile and easy-to-use blush that provides skincare benefits alongside a pop of color. It is suitable for all skin types, including sensitive skin, and can be layered for a more intense look or applied lightly for a subtle flush.
Pros: The niacinamide in this blush helps to improve skin texture and tone over time, making it a great multitasking product. The lightweight gel formula blends seamlessly and feels comfortable on the skin throughout the day. Cons: Some users may find that the built-in sponge tip is not their preferred method of application, as it can be less hygienic and harder to control compared to a traditional brush or fingers. Additionally, the shade range of this product may be limited for those with very fair or deep skin tones.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Niacinamide infusion and Ruby Glow shade align with current consumer preferences. | Kantar |
Brand Strength | 20 | 10 | Established brand with loyal customer base. | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for face blush products in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | GfK |
Competition | 10 | 6 | Facing moderate competition from other established brands. | Canalys |
Use-case Advantage | 5 | 5 | Offers long-lasting color and skincare benefits. | IDC |
Final Market Score | 100 | 66/100 (3.30/5) | Well-positioned face blush with strong brand and feature fit. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Niacinamide infusion and Ruby Glow shade align with current consumer preferences.Sources: Kantar -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with loyal customer base.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for face blush products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: GfK -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other established brands.Sources: Canalys -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Offers long-lasting color and skincare benefits.Sources: IDC
Summary
Well-positioned face blush with strong brand and feature fit.
Quick Compare

Rs.240.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting color
- Niacinamide infusion benefits skin
- Easy to blend
⚠️ What to Watch
- Limited shade range
- Some users experienced breakouts
- Packaging could be improved

Rs.249.00
⭐ Reviews Summary
✅ What Users Love
- Organic and chemical-free ingredients ensure safety for newborns.
- Gentle formulation is suitable for sensitive skin.
- Anti-inflammatory properties help soothe irritation.
⚠️ What to Watch
- May smudge easily and require frequent touch-ups.
- Limited color options available.
- Some users report difficulty in application due to pencil consistency.

Rs.255.00
⭐ Reviews Summary
✅ What Users Love
- Promotes hair growth
- Effective for dandruff control
- Soothing scalp massage
⚠️ What to Watch
- Strong herbal scent may not be liked by all
- Some users experienced greasiness
- Packaging could be improved for easier application
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
---|---|---|---|
![]() |
Insight Cosmetics I M Tinted Blush Niacinamide Infused Lightweight Long Lasting Gel Blush with Built In Sponge Tip Ruby Glow 6 gm
In Stock
|
Rs.228.00 Rs.240.00 COD
|
GO TO STORE GO TO STORE |
Insight Cosmetics I M Tinted Blush Niacinamide Infused Lightweight Long Lasting Gel Blush with Built In Sponge Tip Ruby Glow 6 gm
In Stock
COD
|