Insight Cosmetics I M Tinted Blush Niacinamide Infused Lightweight Long Lasting Gel Blush with Built In Sponge Tip Ruby Glow 6 gm

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Unique gel blush infused with niacinamide for skin benefits and a natural flush of color
  • Built-in sponge tip for easy, mess-free application; suits various skin tones with ruby glow
  • Long-lasting formula withstands hot, humid conditions; ideal for all skin types including sensitive
  • Niacinamide improves skin texture and tone over time; lightweight gel formula blends seamlessly

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned face blush with strong brand and feature fit.
Rs.228.00 Rs.240.00
Best price from Amazon.in Amazon.in
Details

Insight Cosmetics I M Tinted Blush Niacinamide Infused Lightweight Long Lasting Gel Blush with Built In Sponge Tip Ruby Glow 6 gm



Insight Cosmetics I M Tinted Blush is a unique gel blush formula that is infused with niacinamide to provide benefits for the skin while adding a flush of color to the cheeks. The lightweight texture blends effortlessly and lasts all day, giving a beautiful natural finish.

Key features of this product include the built-in sponge tip for easy and mess-free application, the ruby glow shade that suits a variety of skin tones, and the long-lasting formula that stays put even in hot and humid conditions.

This gel blush is ideal for anyone looking for a versatile and easy-to-use blush that provides skincare benefits alongside a pop of color. It is suitable for all skin types, including sensitive skin, and can be layered for a more intense look or applied lightly for a subtle flush.

Pros: The niacinamide in this blush helps to improve skin texture and tone over time, making it a great multitasking product. The lightweight gel formula blends seamlessly and feels comfortable on the skin throughout the day. Cons: Some users may find that the built-in sponge tip is not their preferred method of application, as it can be less hygienic and harder to control compared to a traditional brush or fingers. Additionally, the shade range of this product may be limited for those with very fair or deep skin tones.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Niacinamide infusion and Ruby Glow shade align with current consumer preferences. Kantar
Brand Strength 20 10 Established brand with loyal customer base. Euromonitor
Category Momentum 20 15 Growing demand for face blush products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. GfK
Competition 10 6 Facing moderate competition from other established brands. Canalys
Use-case Advantage 5 5 Offers long-lasting color and skincare benefits. IDC
Final Market Score 100 66/100 (3.30/5) Well-positioned face blush with strong brand and feature fit.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Niacinamide infusion and Ruby Glow shade align with current consumer preferences.
    Sources: Kantar
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for face blush products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established brands.
    Sources: Canalys
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers long-lasting color and skincare benefits.
    Sources: IDC
Summary
Well-positioned face blush with strong brand and feature fit.

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Where to Buy

Nykaa
₹350.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹320.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹300.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹330.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
350.00 2-4 days 4.2/5 Buy Now
Flipkart
320.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
300.00 N/A 4.3/5 -
Health & Glow
330.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.228.00 Rs.240.00

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Insight Cosmetics I M Tinted Blush Niacinamide Infused Lightweight Long Lasting Gel Blush with Built In Sponge Tip Ruby Glow 6 gm

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Best price
Rs.228.00 Rs.240.00