Half N Half Pushup Waterproof Long Lasting Mascara Black 12ml
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Achieve bold, long-lasting lashes that stay put all day
- Waterproof formula prevents smudging and flaking
- Easy push-up design for maximum impact on lashes
- Rich black color for dramatic and standout lashes
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and feature fit position this mascara well in the competitive Indian market.
Rs.206.00 Rs.275.00
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Details
Half N Half Pushup Waterproof Long Lasting Mascara Black 12ml
Featuring a unique half-seawater formula, the Half N Half Pushup Waterproof Long Lasting Mascara in Black is a must-have for those looking for a mascara that lasts all day without smudging or flaking. Its push-up design allows for easy application and maximum impact on your lashes.Key Features: - Waterproof formula - Long-lasting wear - Push-up design for easy application - Rich black color for dramatic lashes
For whom: This mascara is perfect for anyone who wants to achieve bold, long-lasting lashes that will stay put all day. Whether you're at work, running errands, or hitting the gym, this mascara will keep your lashes looking beautiful without any touch-ups needed.
Pros: - Waterproof formula means you don't have to worry about smudging or flaking - Long-lasting wear ensures your lashes stay bold and beautiful all day - Push-up design makes it easy to apply for maximum impact - Rich black color for dramatic lashes that stand out
Cons: - Some users may find the waterproof formula difficult to remove - The push-up design may take some getting used to for those accustomed to traditional mascara wands.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Long-lasting formula and push-up design align with current consumer preferences. | Vogue India, Elle India |
| Brand Strength | 20 | 18 | Established brand with strong reputation for quality cosmetics. | Brand Equity, Forbes India |
| Category Momentum | 20 | 15 | Growing demand for waterproof mascaras in Indian market. | Mintel, Euromonitor |
| Price Positioning | 20 | 10 | Competitively priced compared to similar waterproof mascaras in the market. | Retail360, Business Standard |
| Competition | 10 | 8 | Facing strong competition from established and emerging mascara brands in India. | Cosmopolitan India, Verve Magazine |
| Use-case Advantage | 5 | 5 | Provides volume and length for dramatic eye makeup looks. | Femina |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and feature fit position this mascara well in the competitive Indian market. | |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Long-lasting formula and push-up design align with current consumer preferences.Sources: Vogue India, Elle India -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with strong reputation for quality cosmetics.Sources: Brand Equity, Forbes India -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for waterproof mascaras in Indian market.Sources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar waterproof mascaras in the market.Sources: Retail360, Business Standard -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing strong competition from established and emerging mascara brands in India.Sources: Cosmopolitan India, Verve Magazine -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Provides volume and length for dramatic eye makeup looks.Sources: Femina
Summary
Strong brand and feature fit position this mascara well in the competitive Indian market.
Quick Compare
Rs.275.00
⭐ Reviews Summary
✅ What Users Love
- Provides volume and length to lashes
- Waterproof formula lasts all day
- Easy to apply with pushup design
⚠️ What to Watch
- May clump or flake after extended wear
- Difficult to remove completely
- Some users experienced smudging
Rs.280.00
⭐ Reviews Summary
✅ What Users Love
- Effective frizz control for long-lasting results
- Leaves hair feeling softer and more manageable
- Adds noticeable shine and protects dry hair
⚠️ What to Watch
- Can make hair feel greasy if too much is applied
- Some users report a strong fragrance that may not be appealing
- Results may vary based on hair type and texture
Rs.280.00
⭐ Reviews Summary
✅ What Users Love
- Lightweight formula that doesn't feel heavy on the skin
- Provides good moisture without making the skin oily
- Long-lasting wear that helps makeup stay in place
⚠️ What to Watch
- May not work well for very dry skin types
- Some users report a strong scent that may be off-putting
- Can cause pilling when used with certain foundations
Rs.295.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing hair fall
- Helps in reducing dandruff
- Convenient packaging size
⚠️ What to Watch
- Strong smell that some may find overpowering
- May feel greasy on the scalp
- Results may vary for different individuals
Where to Buy
Price Comparison
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Half N Half Pushup Waterproof Long Lasting Mascara Black 12ml
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