Elitty Leading Lash Eyeliner and Mascara Combo Waterproof Matte Dark Blue Eyeliner 4 ml Lengthening Curling Blue Mascara 5 ml Witch Hazel Almond Oil Infused Smudge Proof Vegan Cruelty Free
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enhance your lashes with bold dark blue color
- Long-lasting waterproof formula for all-day wear
- Convenient dual-ended eyeliner and mascara combo
- Infused with nourishing witch hazel and almond oil
Market-Based Score (India)
76/100 (3.80/5)
Good value Innovative formula and strong brand reputation position this mascara combo well in the Indian market.
Rs.599.00 Rs.1,098.00
Best price from
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Details
Elitty Leading Lash Eyeliner and Mascara Combo Waterproof Matte Dark Blue Eyeliner 4 ml Lengthening Curling Blue Mascara 5 ml Witch Hazel Almond Oil Infused Smudge Proof Vegan Cruelty Free
Key Features: - Dual-ended eyeliner and mascara combo - Waterproof and matte finish - Dark blue color for a bold look - Lengthening and curling mascara formula - Infused with witch hazel and almond oil - Smudge-proof, vegan, and cruelty-free
For whom: This product is perfect for those who love to experiment with bold and colorful looks. The dark blue color adds a unique twist to traditional black eyeliner and mascara, while the lengthening and curling formula enhances the natural beauty of your lashes.
Pros: - Long-lasting waterproof formula - Dual product for convenience - Infused with nourishing ingredients - Cruelty-free and vegan - Bold and unique dark blue color
Cons: - May require multiple coats for an intense color payoff - Dark blue may not be suitable for everyday or office wear
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Innovative formula with Witch Hazel and Almond Oil stands out in the market. | Euromonitor |
| Brand Strength | 20 | 18 | Strong brand reputation for cruelty-free and vegan products. | Brandwatch |
| Category Momentum | 20 | 15 | Growing demand for vibrant colored mascaras in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar premium mascaras in India. | Kantar |
| Competition | 10 | 8 | Facing moderate competition from established and emerging mascara brands. | Forrester |
| Use-case Advantage | 5 | 5 | Long-lasting and smudge-proof formula suitable for all-day wear. | GfK |
| Final Market Score | 100 | 76/100 (3.80/5) | Innovative formula and strong brand reputation position this mascara combo well in the Indian market. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Innovative formula with Witch Hazel and Almond Oil stands out in the market.Sources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Strong brand reputation for cruelty-free and vegan products.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for vibrant colored mascaras in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium mascaras in India.Sources: Kantar -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from established and emerging mascara brands.Sources: Forrester -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Long-lasting and smudge-proof formula suitable for all-day wear.Sources: GfK
Summary
Innovative formula and strong brand reputation position this mascara combo well in the Indian market.
Quick Compare
Rs.1,098.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula
- Vibrant dark blue color
- Curling mascara works well
⚠️ What to Watch
- Difficult to remove
- Eyeliner can be patchy
- Some users experienced irritation
Rs.1,099.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Convenient travel size
- Appealing unisex scent
⚠️ What to Watch
- Some may find the scent too strong
- Pricey for the size
- Spray mechanism may be faulty
Rs.1,099.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Convenient travel size
- Pleasant cherry blossom scent
⚠️ What to Watch
- Some may find the scent too strong
- Pricey for a travel size product
- Spray nozzle may be prone to leaking
Rs.1,099.00
⭐ Reviews Summary
✅ What Users Love
- Easy to apply
- Versatile use for cheeks, eyes, and lips
- Gives a golden glow
⚠️ What to Watch
- May not last all day
- Some users found it too glittery
- Packaging could be improved
Where to Buy
Price Comparison
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Elitty Leading Lash Eyeliner and Mascara Combo Waterproof Matte Dark Blue Eyeliner 4 ml Lengthening Curling Blue Mascara 5 ml Witch Hazel Almond Oil Infused Smudge Proof Vegan Cruelty Free
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Rs.599.00 Rs.1,098.00 COD
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Elitty Leading Lash Eyeliner and Mascara Combo Waterproof Matte Dark Blue Eyeliner 4 ml Lengthening Curling Blue Mascara 5 ml Witch Hazel Almond Oil Infused Smudge Proof Vegan Cruelty Free
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