Colorbar Black Ink 5ml

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting, smudge-proof eyeliner for all-day wear
  • Create precise lines with the flexible applicator
  • Waterproof formula ensures a reliable, versatile look
  • Bold winged or subtle line, this eyeliner has you covered

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong contender in the waterproof eyeliner segment in India.
Rs.331.00 Rs.345.00
Best price from Amazon.in Amazon.in
Key Features
Category Eyeliner
Waterproof Yes
Smudge Proof Yes
Finish Opaque
Volume 5ml
Applicator Flexible
Long Lasting Yes
Details
This Colorbar Waterproof Opaque Liquid Eyeliner in Black is a must-have for those looking for a long-lasting, smudge-proof eyeliner that provides an opaque finish. The flexible applicator makes it easy to create precise lines for a variety of looks.

Key Features:
- Waterproof formula
- Opaque finish in Black
- Smudge-proof
- Long-lasting wear
- Flexible applicator for easy application

This eyeliner is perfect for anyone who wants a reliable and versatile eyeliner that will last all day without smudging. Whether you're looking for a bold winged look or a subtle line, this eyeliner has you covered.

Pros:
- Long-lasting formula
- Opaque finish
- Smudge-proof
- Easy to apply with flexible applicator

Cons:
- Some users may find the formula a bit difficult to remove completely
- May require touch-ups throughout the day for oily eyelids.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers key features like smudge-proof and long-lasting, aligning with market preferences. Kantar
Brand Strength 20 18 Colorbar is a well-established brand in the Indian cosmetics market. Euromonitor
Category Momentum 20 15 Strong demand for waterproof eyeliners in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Nielsen
Competition 10 8 Facing moderate competition from other brands offering similar features. IRI
Use-case Advantage 5 5 Flexible applicator provides ease of use for consumers. GfK
Final Market Score 100 76/100 (3.80/5) Strong contender in the waterproof eyeliner segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers key features like smudge-proof and long-lasting, aligning with market preferences.
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Colorbar is a well-established brand in the Indian cosmetics market.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong demand for waterproof eyeliners in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other brands offering similar features.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Flexible applicator provides ease of use for consumers.
    Sources: GfK
Summary
Strong contender in the waterproof eyeliner segment in India.

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Where to Buy

Nykaa
₹450.00
2-4 days · ⭐ 4.3/5
Buy
Amazon India
₹499.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹475.00
3-5 days · ⭐ 4.4/5
Buy
Shoppers Stop
₹499.00
N/A · ⭐ 4.1/5
-
Lifestyle
₹480.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
450.00 2-4 days 4.3/5 Buy Now
Amazon India
499.00 2-3 days 4.2/5 Buy Now
Flipkart
475.00 3-5 days 4.4/5 Buy Now
Shoppers Stop
499.00 N/A 4.1/5 -
Lifestyle
480.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.331.00 Rs.345.00

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Best price
Rs.331.00 Rs.345.00