Elle 18 Eye Drama Kajal Stick Bold Black 0 35G Pack Of 6 Matte Finish
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Intense black color for bold eye makeup
- Matte finish adds sophistication
- Long-lasting formula for all-day wear
- Easy twist-up design for convenient application
Market-Based Score (India)
76/100 (3.80/5)
Good value Elle 18 Eye Drama Kajal Stick offers good value and brand trust in the competitive Indian kajal market.
Rs.740.00 Rs.750.00
Best price from
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Details
Elle 18 Eye Drama Kajal Stick Bold Black 0 35G Pack Of 6 Matte Finish
About Product: The Elle 18 Eye Drama Kajal Stick in Bold Black is a highly pigmented kajal stick that offers excellent color payoff and long-lasting wear. It comes in a convenient twist-up format, making it easy to apply on the go.Key Features: - Intense black color - Matte finish - Long-lasting formula - Twist-up design for easy application
For whom: This kajal stick is perfect for anyone looking for a bold, dramatic eye makeup look. It is suitable for all skin types and is ideal for everyday wear or special occasions.
Pros: - Highly pigmented - Easy to apply - Long-lasting wear - Matte finish adds a touch of sophistication to any makeup look
Cons: - May smudge on oily eyelids - Some users may prefer a softer, more blendable formula
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Matte finish and pack of 6 offer good value for money | Cosmopolitan, Grazia |
| Brand Strength | 20 | 18 | Elle 18 is a trusted brand among Indian consumers | Femina, India Today |
| Category Momentum | 20 | 15 | Growing demand for bold black kajal in Indian market | Mint, Vogue |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market | Elle, Femina |
| Competition | 10 | 8 | Facing competition from established kajal brands in India | Femina, India Today |
| Use-case Advantage | 5 | 5 | Convenient stick format for easy application on-the-go | Vogue, Grazia |
| Final Market Score | 100 | 76/100 (3.80/5) | Elle 18 Eye Drama Kajal Stick offers good value and brand trust in the competitive Indian kajal market. | |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Matte finish and pack of 6 offer good value for moneySources: Cosmopolitan, Grazia -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Elle 18 is a trusted brand among Indian consumersSources: Femina, India Today -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for bold black kajal in Indian marketSources: Mint, Vogue -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the marketSources: Elle, Femina -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from established kajal brands in IndiaSources: Femina, India Today -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Convenient stick format for easy application on-the-goSources: Vogue, Grazia
Summary
Elle 18 Eye Drama Kajal Stick offers good value and brand trust in the competitive Indian kajal market.
Quick Compare
Rs.750.00
⭐ Reviews Summary
✅ What Users Love
- Intense pigmentation
- Long-lasting formula
- Matte finish
⚠️ What to Watch
- May smudge easily
- Packaging can be flimsy
- Some users reported irritation
Rs.795.00
⭐ Reviews Summary
✅ What Users Love
- Highly pigmented colors that blend well.
- Variety of shades suitable for different skin tones.
- Long-lasting formula that stays on throughout the day.
⚠️ What to Watch
- Some shades may appear too shimmery for everyday use.
- Packaging can be prone to breakage.
- Limited availability in stores.
Rs.799.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance that stays throughout the day
- Alcohol-free formula suitable for sensitive skin
- Elegant packaging makes it a great gift option
⚠️ What to Watch
- Scent may be too strong for some users
- Limited variety in fragrance options within the set
- Price point considered high for the quantity offered
Rs.899.00
⭐ Reviews Summary
✅ What Users Love
- Versatile 8-in-1 palette
- Matte finish
- Long-lasting coverage
⚠️ What to Watch
- Some shades may not match all skin tones
- Difficult to blend
- Packaging could be sturdier
Where to Buy
Price Comparison
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Elle 18 Eye Drama Kajal Stick Bold Black 0 35G Pack Of 6 Matte Finish
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Rs.740.00 Rs.750.00 COD
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Elle 18 Eye Drama Kajal Stick Bold Black 0 35G Pack Of 6 Matte Finish
In Stock
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