dhathri Herbal Kajal For Sharp Rich Definition Of Eyes Water Proof And Smudge Proof Kajal Pencil For Daily Use 100 Natural 1 count Pack of 1

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enhance your eyes with long-lasting, natural formula kajal pencil
  • Water-proof and smudge-proof for all-day sharp definition
  • Made with 100% natural ingredients ideal for daily use
  • Suitable for anyone seeking rich, sharp eye definition

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with a well-fitting product in a growing market segment.
Rs.43.00 Rs.50.00
Best price from Amazon.in Amazon.in
Details

dhathri Herbal Kajal For Sharp Rich Definition Of Eyes Water Proof And Smudge Proof Kajal Pencil For Daily Use 100 Natural 1 count Pack of 1



Dhathri Herbal Kajal is a water-proof and smudge-proof kajal pencil that offers sharp and rich definition to the eyes. Made with 100% natural ingredients, this kajal is ideal for daily use.

Key Features:
- Water-proof and smudge-proof
- Provides sharp and rich definition
- Made with 100% natural ingredients
- Ideal for daily use

For whom:
This kajal is suitable for anyone looking to enhance the appearance of their eyes with a long-lasting and natural formula.

Pros:
- Water-proof and smudge-proof formula
- Made with natural ingredients
- Provides sharp definition to the eyes

Cons:
- May require reapplication throughout the day for some users.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Waterproof, smudge-proof, and 100% natural ingredients align with current consumer preferences Euromonitor
Brand Strength 20 18 Established brand with a reputation for natural and effective products Brand Equity
Category Momentum 20 15 Growing demand for natural eye makeup products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar natural kajal pencils in the market Retail360
Competition 10 10 Facing moderate competition from other natural kajal pencils in the market BeautyInsider
Use-case Advantage 5 3 Suitable for daily use, providing sharp and rich eye definition Vogue
Final Market Score 100 76/100 (3.80/5) Strong brand with a well-fitting product in a growing market segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Waterproof, smudge-proof, and 100% natural ingredients align with current consumer preferences
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a reputation for natural and effective products
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural eye makeup products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar natural kajal pencils in the market
    Sources: Retail360
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing moderate competition from other natural kajal pencils in the market
    Sources: BeautyInsider
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Suitable for daily use, providing sharp and rich eye definition
    Sources: Vogue
Summary
Strong brand with a well-fitting product in a growing market segment.

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Where to Buy

Amazon India
₹299.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹349.00
2-4 days · ⭐ 4.0/5
Buy
Nykaa
₹325.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹310.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
299.00 2-3 days 4.2/5 Buy Now
Flipkart
349.00 2-4 days 4.0/5 Buy Now
Nykaa
325.00 N/A 4.3/5 -
Health & Glow
310.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.43.00 Rs.50.00

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dhathri Herbal Kajal For Sharp Rich Definition Of Eyes Water Proof And Smudge Proof Kajal Pencil For Daily Use 100 Natural 1 count Pack of 1

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Best price
Rs.43.00 Rs.50.00