LIP OIL COLOUR CHANGE

LIP OIL COLOUR CHANGE

- About Product Lip Oil Colour Change is a hydrating and nourishing lip treatment that also adds a subtle pop of color to your lips. It features a unique formula that reacts to the pH level of your lips to create a custom shade that complements your natural lip color.

- Key Features This lip oil is infused with nourishing oils like jojoba, avocado, and coconut oil to help moisturize and soften your lips. It also contains vitamin E to provide antioxidant protection and keep your lips looking healthy and plump.

- For whom This product is perfect for anyone looking for a low-maintenance lip product that provides both hydration and a hint of color. It is especially great for those with dry lips who want a product that will not only add color but also help improve the overall condition of their lips.

- Pros & Cons Pros: Hydrating, customizable color, nourishing ingredients, easy to apply Cons: May not provide intense color payoff, may need to reapply throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative color-changing technology aligns with Indian consumer preferences.	Femina, Elle
Brand Strength	20	10	Strong brand recognition and trust among Indian consumers.	Brand Equity, Business Standard
Category Momentum	20	15	Lip glosses gaining popularity in Indian market.	Mint, Vogue
Price Positioning	20	10	Competitively priced for the Indian market segment.	ET Retail, Livemint
Competition	10	6	Facing moderate competition from similar lip oil products in India.	Brand Equity, ET Retail
Use-case Advantage	5	5	Offers moisturizing benefits along with color, meeting Indian consumers' needs.	Vogue, Femina
Final Market Score	100	66/100 (3.30/5)	Innovative lip oil color change with strong market potential in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—