L Oreal Paris Color Riche Intense Volume Matte Lipstick 666 I Win 1 8 gm

L Oreal Paris Color Riche Intense Volume Matte Lipstick 666 I Win 1 8 gm

The L'Oreal Paris Color Riche Intense Volume Matte Lipstick in shade 666 I Win is a highly pigmented, matte lipstick that provides intense color payoff and volume to your lips.

Key Features: - Matte finish - Intense color - Volume-enhancing formula - Long-lasting wear

For whom: This lipstick is perfect for those who love bold, statement lip colors and want a matte finish that lasts all day.

Pros: - Highly pigmented - Matte finish - Long-lasting formula - Gives volume to the lips

Cons: - May be drying for some users - Requires touch-ups throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and intense volume are popular in Indian market.	Vogue
Brand Strength	20	18	L'Oreal Paris is a well-established brand in India.	Brand Equity
Category Momentum	20	15	Lipstick category growing rapidly in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	8	Facing strong competition from Maybelline and Lakme.	Cosmopolitan
Use-case Advantage	5	5	Offers long-lasting color for daily wear.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this lipstick well in the growing Indian market.

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