L A Girl Glide Gel Eyeliner Pencil Dark Brown Long Lasting Smudge Proof Smooth Application Waterproof Formula for All Day Wear Intense Pigment Cruelty Free Eye Makeup 1 2g

L A Girl Glide Gel Eyeliner Pencil Dark Brown Long Lasting Smudge Proof Smooth Application Waterproof Formula for All Day Wear Intense Pigment Cruelty Free Eye Makeup 1 2g

Key Features: - Long-lasting formula - Smudge-proof - Smooth application - Waterproof - Intense pigment - Cruelty-free

For whom: This L A Girl Glide Gel Eyeliner Pencil in Dark Brown is perfect for anyone looking for a high-quality eyeliner that will stay put all day. Whether you are a makeup novice or a beauty pro, this eyeliner is suitable for all skill levels.

Pros: - The long-lasting formula ensures your eyeliner stays put all day. - The smudge-proof formula means you don't have to worry about your eyeliner smudging or running. - The smooth application makes it easy to apply the eyeliner with precision. - The waterproof formula means your eyeliner won't budge, even in the rain or if you get sweaty. - The intense pigment provides a bold and dramatic look. - Cruelty-free, so you can feel good about using this product.

Cons: - Some users may find the formula a bit difficult to remove, requiring a good makeup remover.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting, smudge-proof, waterproof formula aligns with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	LA Girl known for quality and cruelty-free products.	Brandwatch
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail360
Competition	10	5	Facing competition from established and emerging eyeliner brands in India.	CosmeticsBusiness
Use-case Advantage	5	3	Versatile for both daily wear and special occasions.	Vogue
Final Market Score	100	76/100 (3.80/5)	LA Girl Glide Gel Eyeliner Pencil in Dark Brown offers a competitive option in the growing Indian eyeliner market.

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