Just Herbs Ayurvedic Creamy Matte Long Lasting Liquid Lipstick Lightweight Hydrating Lip Colour with Liquorice Sweet Almond Oil Dusty Rose

Just Herbs Ayurvedic Creamy Matte Long Lasting Liquid Lipstick Lightweight Hydrating Lip Colour with Liquorice Sweet Almond Oil Dusty Rose

This Just Herbs Ayurvedic Creamy Matte Long Lasting Liquid Lipstick is a lightweight and hydrating lip color that is enriched with liquorice and sweet almond oil to keep your lips nourished and moisturized all day long. Its creamy matte finish provides a long-lasting color that is comfortable to wear.
Key Features: - Creamy matte finish - Long-lasting color - Lightweight formula - Enriched with liquorice and sweet almond oil - Hydrating and nourishing
For whom: This lipstick is perfect for anyone looking for a comfortable and hydrating lip color with a matte finish. It is suitable for all skin types and can be worn on any occasion.
Pros: - Lightweight formula - Hydrating and nourishing - Long-lasting color - Comfortable to wear
Cons: - May need to be reapplied throughout the day for maximum color payoff

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers hydrating properties with Ayurvedic ingredients, aligning with Indian consumer preferences for natural products.	Vogue India
Brand Strength	20	15	Just Herbs is a well-known Ayurvedic brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	10	Growing demand for long-lasting liquid lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic liquid lipsticks in the market.	Elle India
Competition	10	6	Facing competition from other Ayurvedic liquid lipstick brands entering the Indian market.	Cosmopolitan India
Use-case Advantage	5	5	Dusty Rose shade suitable for daily wear, meeting the need for versatile lip colors.	Femina
Final Market Score	100	66/100 (3.30/5)	Just Herbs Ayurvedic Liquid Lipstick offers a balanced mix of Ayurvedic benefits and trendy shades for the Indian market.

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