INSIGHT Super Eyeliner Kajal Pencil Black

INSIGHT Super Eyeliner Kajal Pencil Black

About Product: The INSIGHT Super Eyeliner Kajal Pencil in Black is a highly pigmented pencil eyeliner designed to create intense and bold eye looks. Its smooth and creamy formula glides on easily, allowing for precise application without tugging or pulling on the delicate eye area.

Key Features: - Intensely black formula - Long-lasting and smudge-proof - Versatile pencil design for easy application - Can be used to create both precise lines and smoky looks - Enriched with ingredients to nourish and condition the skin around the eyes

For whom: This eyeliner kajal pencil is perfect for anyone looking to create dramatic eye makeup looks. Whether you prefer a subtle line or a bold wing, this product can help you achieve the desired look with ease.

Pros: - Intensely pigmented for bold eye looks - Long-lasting formula that stays put all day - Versatile design for different eye makeup styles - Nourishing ingredients to care for the delicate eye area Cons: - May require sharpening for precise application - Can smudge if not set with a setting powder or eyeshadow

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers key features desired by Indian consumers.	Hindu Business Line, Financial Express
Brand Strength	20	10	Established brand with loyal customer base in India.	Business Standard, Livemint
Category Momentum	20	15	Strong growth in demand for kajal & kohls products in Indian market.	Mint, Economic Times
Price Positioning	20	10	Competitively priced compared to similar products in the market.	CNBC TV18, Moneycontrol
Competition	10	6	Facing moderate competition from both local and international brands.	India Today, Business Today
Use-case Advantage	5	5	Addresses specific needs of Indian consumers for long-lasting kajal.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Well-positioned kajal & kohls product in the competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—