INSIGHT Cosmetics 24 Hrs Non Transfer Matte Lipstick Lightweight Transferproof Smudge Proof Water Proof Highly Pigmented Nourishes Lips

INSIGHT Cosmetics 24 Hrs Non Transfer Matte Lipstick Lightweight Transferproof Smudge Proof Water Proof Highly Pigmented Nourishes Lips

Key Features: - 24 hours long-lasting matte finish - Lightweight formula for comfortable wear - Transferproof, smudge-proof, and water-proof for all-day wear - Highly pigmented for intense color payoff - Nourishing formula to keep lips hydrated and smooth For whom: This lipstick is perfect for anyone looking for a long-lasting, matte finish that won't budge throughout the day. Whether you're a busy professional, a student with a full schedule, or someone who just wants a lipstick that can keep up with your active lifestyle, this product is for you.

Pros: - Long-lasting formula means no need for constant touch-ups - Matte finish is on-trend and flattering on all skin tones - Transferproof and smudge-proof for worry-free wear - Water-proof formula is perfect for hot weather or rainy days - Highly pigmented colors for a bold and vibrant look Cons: - Matte finish may not be suitable for those with very dry lips - Some users may find the formula too drying - Limited shade range compared to other brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches key consumer preferences for transfer-proof and highly pigmented lipsticks	Euromonitor
Brand Strength	20	18	Strong brand reputation in the cosmetics industry	BrandZ
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar transfer-proof lipsticks in the market	Kantar
Competition	10	8	Facing moderate competition from other brands offering similar long-lasting lipsticks	Nielsen
Use-case Advantage	5	5	Addresses the need for long-lasting lip color for all-day wear	GfK
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian market for long-lasting, highly pigmented lipsticks

Factor	Rating (out of 5)	Notes
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