Iba Must Have No Mistake Eyeliner Pen Deep Black 1 1ml For Eye Makeup Ultra Matte Finish Smudgeproof Waterproof Transferproof 24 Hr Long Stay Formula Halal Certified Vegan Makeup

Iba Must Have No Mistake Eyeliner Pen Deep Black 1 1ml For Eye Makeup Ultra Matte Finish Smudgeproof Waterproof Transferproof 24 Hr Long Stay Formula Halal Certified Vegan Makeup

Key Features: - Iba Must Have No Mistake Eyeliner Pen is a deep black eyeliner pen that provides an ultra-matte finish. - This eyeliner is smudge-proof, waterproof, and transfer-proof, ensuring long-lasting wear throughout the day. - The 24-hour long stay formula ensures that your eyeliner stays put all day long. - Halal certified and vegan makeup, making it suitable for those with specific dietary and religious preferences.

For whom: - This eyeliner pen is perfect for anyone looking for a reliable and long-lasting eyeliner that is both halal certified and vegan.

Pros: - Ultra-matte finish for a bold and dramatic look. - Long-lasting formula that stays put for 24 hours. - Halal certified and vegan makeup for those with specific dietary and religious preferences.

Cons: - Some users may find the formula to be too drying for their liking. - The deep black color may be too intense for those looking for a more subtle look.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like smudgeproof, waterproof, and transferproof are highly sought after in India.	Euromonitor
Brand Strength	20	18	Strong brand reputation for halal certified vegan makeup.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting eyeliners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from established and emerging brands in the eyeliner market.	WWD
Use-case Advantage	5	5	Addresses the need for long-lasting makeup for daily wear.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive features, but faces stiff competition in the Indian eyeliner market.

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