Iba Matte Forever Non Transfer Lipstick for Women 05 Mocha Love Matte Finish Highly Pigmented Smudge proof Lightweight Non Sticky and Non Drying Lip Makeup 2g

Iba Matte Forever Non Transfer Lipstick for Women 05 Mocha Love Matte Finish Highly Pigmented Smudge proof Lightweight Non Sticky and Non Drying Lip Makeup 2g

This Iba Matte Forever Non Transfer Lipstick is specifically designed for women looking for a long-lasting, matte finish lipstick that does not transfer easily. With the shade 05 Mocha Love, it offers a highly pigmented color that lasts for hours without smudging.
Key Features: - Matte finish - Highly pigmented - Smudge proof - Lightweight - Non sticky - Non drying
This lipstick is perfect for women who prefer a matte finish that stays put throughout the day. It is ideal for those who lead a busy lifestyle and do not have time for constant touch-ups.
Pros: - Long-lasting color - Matte finish - Lightweight formula Cons: - May need to be reapplied after eating or drinking heavily
Overall, the Iba Matte Forever Non Transfer Lipstick is a great option for women who want a reliable, long-lasting lipstick with a matte finish.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish, highly pigmented, smudge-proof - aligns with current trends.	Vogue India
Brand Strength	20	18	Established brand with positive consumer reviews.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	10	Facing competition from other popular matte lipstick brands.	Cosmopolitan India
Use-case Advantage	5	3	Offers lightweight and non-sticky formula for comfortable wear.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong product with competitive pricing and on-trend features.

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