Hilary Rhoda Touch Of Mousse Lipstick Matte Finish Long Lasting Infused with Vitamin E Weightless Mousse Finish Smudge Waterproof Vegan 5ml Ruby Pink Shade 08

Hilary Rhoda Touch Of Mousse Lipstick Matte Finish Long Lasting Infused with Vitamin E Weightless Mousse Finish Smudge Waterproof Vegan 5ml Ruby Pink Shade 08

Key Features: - Matte finish for a modern look - Long lasting formula for all day wear - Infused with Vitamin E to nourish lips - Weightless mousse texture for comfortable wear - Smudge proof and waterproof for lasting color - Vegan formula for cruelty-free beauty - 5ml size for easy application - Ruby Pink Shade 08 for a bold, statement lip color

For whom: This lipstick is perfect for anyone looking for a bold, matte lip color that will last all day. The weightless mousse texture makes it comfortable to wear, while the infusion of Vitamin E nourishes the lips. The waterproof and smudge proof formula ensures that the color stays put, making it ideal for busy days or special occasions.

Pros: - Long lasting formula - Matte finish for a modern look - Infused with Vitamin E for lip nourishment - Smudge proof and waterproof for lasting color - Vegan formula for cruelty-free beauty

Cons: - Only available in one shade, Ruby Pink Shade 08

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and Vitamin E align with current lipstick trends.	Vogue, Elle
Brand Strength	20	18	Hilary Rhoda known for quality cosmetics in India.	Brandwatch, Forbes
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar lipsticks in India.	RetailToday, BusinessInsider
Competition	10	8	Facing strong competition from established lipstick brands in India.	Brandwatch, Euromonitor
Use-case Advantage	5	5	Ruby Pink Shade 08 suits Indian skin tones well.	Vogue, Elle
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian lipstick market with on-trend features and competitive pricing.

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