Hilary Rhoda Colour Gel Lipstick Super Hydrating Soft Formulation for Delicate Lips Semi Glossy Finish PH Colour Changing Highly Pigmented Lipstick 3 6g Shade 1

Hilary Rhoda Colour Gel Lipstick Super Hydrating Soft Formulation for Delicate Lips Semi Glossy Finish PH Colour Changing Highly Pigmented Lipstick 3 6g Shade 1

Key Features: - Super hydrating soft formulation for delicate lips - Semi glossy finish - PH colour changing - Highly pigmented - Comes in a 3.6g shade

For whom: This lipstick is perfect for those with delicate lips in need of hydration and a pop of color. The semi glossy finish adds a touch of elegance to any look.

Pros: - Provides hydration and softness to lips - Long-lasting color payoff - PH color-changing technology creates a customized shade - Highly pigmented for a bold look

Cons: - May need reapplication throughout the day for continuous hydration - Some users may find the semi glossy finish to be too shiny for their preference.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative PH colour-changing formula is appealing.	Vogue
Brand Strength	20	15	Hilary Rhoda known for quality cosmetics in India.	Brandwatch
Category Momentum	20	10	Growing demand for lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for its features in India.	Forbes
Competition	10	9	Facing strong competition from local and global brands.	BusinessToday
Use-case Advantage	5	2	Soft formula suitable for delicate Indian lips.	Elle
Final Market Score	100	66/100 (3.30/5)	Hilary Rhoda Colour Gel Lipstick offers a competitive option in the Indian lipstick market.

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