Glam21 Makeup Remover Wipes Fragrance Free Pre Moisturized 100 Cotton Fabric For Face Cleansing Hydration and Refreshment Suitable For All Skin 28pc Classic

Glam21 Makeup Remover Wipes Fragrance Free Pre Moisturized 100 Cotton Fabric For Face Cleansing Hydration and Refreshment Suitable For All Skin 28pc Classic

About Product: Glam21 Makeup Remover Wipes are pre-moistened wipes designed to effectively remove makeup, dirt, and impurities from the skin. Made from 100% cotton fabric, these wipes are gentle on the skin and leave it feeling clean and refreshed.

Key Features: - Fragrance-free formula - Pre-moisturized for added hydration - Suitable for all skin types - Comes in a pack of 28 wipes

For whom: These makeup remover wipes are suitable for individuals of all skin types, including those with sensitive skin. They are perfect for those who are looking for a quick and convenient way to remove makeup and cleanse their skin on the go.

Pros: - Gentle on the skin - Pre-moisturized for added hydration - Convenient packaging for on-the-go use - Fragrance-free formula is suitable for sensitive skin

Cons: - May not be as effective on stubborn or waterproof makeup - Pack size may be too small for heavy makeup users - Fragrance-free formula may not appeal to those who prefer scented products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Fragrance-free, 100% cotton fabric aligns with consumer preference for gentle skincare products.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in the beauty industry.	Brandwatch
Category Momentum	20	15	Growing demand for convenient makeup removal solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar makeup remover wipes in the market.	Kantar
Competition	10	6	Facing moderate competition from both established and emerging brands in the makeup wipes segment.	Nielsen
Use-case Advantage	5	5	Offers hydration and refreshment in addition to cleansing, catering to diverse skin needs.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned makeup cleansing wipes with strong feature fit and competitive pricing in a growing market segment.

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