Glam21 2 In 1 HD Compact Powder Oil Free Formula Long Lasting Freshness 12hrs Stay Natural Matte Finish Fairy Tile 20gm

Glam21 2 In 1 HD Compact Powder Oil Free Formula Long Lasting Freshness 12hrs Stay Natural Matte Finish Fairy Tile 20gm

The Glam21 2 In 1 HD Compact Powder is designed with an oil-free formula to provide a long-lasting freshness for up to 12 hours. Its natural matte finish gives a seamless and flawless look to the skin, while the Fairy Tile shade adds a touch of radiance.

Key Features:
- Oil-free formula
- Long-lasting freshness for up to 12 hours
- Natural matte finish
- Radiant Fairy Tile shade

This compact powder is suitable for those who are looking for a lightweight and breathable formula to set their makeup and control excess oil throughout the day. It is perfect for everyday wear and special occasions, giving a soft and smooth finish to the skin.

Pros:
- Long-lasting freshness
- Matte finish
- Easy application
- Oil-free formula

Cons:
- May not provide full coverage for blemishes
- Limited shade range
- May require touch-ups throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers oil-free formula and long-lasting freshness, aligning with current market preferences.	Vogue, Femina
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360, ET Retail
Competition	10	8	Facing moderate competition from established and emerging brands in the compact powder segment.	Cosmopolitan, Vogue
Use-case Advantage	5	5	Addresses the need for a matte finish in Indian climate conditions.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Glam21 2-In-1 HD Compact Powder well in the competitive Indian compact powder market.

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