Fashion Colour Super Gliding Kajal Kajal Black Waterproof Smudge Proof Long Lasting High Intensity Creamy Jet Black One Stroke Smooth Application 24 Hr Long Stay Kohl Black 1 2g

Fashion Colour Super Gliding Kajal Kajal Black Waterproof Smudge Proof Long Lasting High Intensity Creamy Jet Black One Stroke Smooth Application 24 Hr Long Stay Kohl Black 1 2g

Key Features:

- Waterproof and smudge-proof formula ensures long-lasting wear

- Intensely pigmented for a bold, jet black color

- Creamy formula glides on effortlessly in one stroke

- 24-hour long stay for all-day wear

For whom:

This Fashion Colour Super Gliding Kajal in Jet Black is perfect for anyone looking for a high-intensity, long-lasting kajal that won't budge throughout the day. Whether you're a makeup enthusiast or just looking for an easy way to define your eyes, this kajal is suitable for all skin types and tones.

Pros:

- The waterproof and smudge-proof formula stays put all day
- Intensely pigmented for a bold, dramatic look
- Creamy texture makes for easy application
- Long-lasting wear for extended use

Cons:

- Some users may find the creamy formula to be too soft, leading to potential smudging
- May require touch-ups throughout the day for those with oily skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches key features sought by Indian consumers.	Retail360
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for kajal products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products.	PriceTrack
Competition	10	8	Facing moderate competition in the kajal segment.	ET Retail
Use-case Advantage	5	5	Addresses common needs for long-lasting kajal.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive positive market positioning.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—