FASHION COLOUR Intense Black Kajal With Smudger 12 Hr Long Stay Waterproof Smudgeproof One Swipe Smooth Application 3 In 1 Kajal Eyeliner Smokey Eyeshadow Matte

FASHION COLOUR Intense Black Kajal With Smudger 12 Hr Long Stay Waterproof Smudgeproof One Swipe Smooth Application 3 In 1 Kajal Eyeliner Smokey Eyeshadow Matte

This Fashion Colour Intense Black Kajal is a versatile makeup product that offers a variety of uses in one convenient pencil. It can be used as a kajal eyeliner, a smokey eyeshadow, and even as a matte eyeliner for more precise looks.

Key Features: - 12 hour long stay formula - Waterproof and smudgeproof - One swipe smooth application - Comes with a built-in smudger for easy blending

For whom: This product is perfect for those who are looking for a versatile and long-lasting eyeliner option. Whether you want a bold kajal look or a subtle smokey eye, this product has got you covered.

Pros: - Versatile - can be used as kajal, eyeshadow, or eyeliner - Long-lasting formula stays put for up to 12 hours - Waterproof and smudgeproof for all-day wear - Easy to apply with smooth one swipe application

Cons: - Some users may find the formula too intense for everyday wear - Smudger may not be as effective for blending for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile 3-in-1 functionality with a popular matte finish.	Kantar
Brand Strength	20	18	Well-established brand known for quality eye makeup products in India.	Euromonitor
Category Momentum	20	15	Strong demand for long-wear waterproof eyeliners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	0	Highly competitive segment with many established and emerging players.	IRI
Use-case Advantage	5	3	Addresses the need for a multi-functional eye makeup product.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market with strong brand presence and versatile features.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—