COLORESSENCE Shimmer Highlighter Multi Purpose Intense Pigment Eye Makeup Formula Silver

COLORESSENCE Shimmer Highlighter Multi Purpose Intense Pigment Eye Makeup Formula Silver

The COLORESSENCE Shimmer Highlighter is a multi-purpose eye makeup formula that delivers intense pigment and shimmer for a radiant look.

Key Features: - Intense pigment for a bold and vibrant eye makeup look - Shimmer finish for a radiant and glowing effect - Multi-purpose formula can be used as a highlighter or eyeshadow - Silver shade adds a touch of glamour to any makeup look

For whom: This shimmer highlighter is suitable for anyone looking to add a pop of shimmer and sparkle to their eye makeup look. It is great for creating bold and vibrant eye looks for special occasions or everyday glam.

Pros: - Intense pigment for a bold eye makeup look - Versatile formula can be used as a highlighter or eyeshadow - Silver shade adds a touch of glamour - Long-lasting formula ensures your makeup stays put all day

Cons: - May be too intense for those looking for a subtle eye makeup look - Some users may find the shimmer too glittery for their taste

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Silver shimmer and intense pigment align with current trends.	Vogue India
Brand Strength	20	10	Coloressence well-known for quality eye makeup products.	Brandwatch
Category Momentum	20	15	Eyeshadow category growing rapidly in Indian market.	Euromonitor
Price Positioning	20	15	Competitively priced compared to similar products in market.	Retail Today
Competition	10	1	Facing strong competition from established and new brands.	Cosmetics Business
Use-case Advantage	5	5	Versatile product suitable for various eye makeup looks.	Elle India
Final Market Score	100	66/100 (3.30/5)	Coloressence Shimmer Highlighter Silver Eye Makeup is well-positioned in the growing Indian eyeshadow market.

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