Colorbar Sinful Matte Lipcolor Pink 3 5 g Smudge Proof Transfer Proof Long Wearing Paraben Free Lightweight Sea Fennel Wax

Colorbar Sinful Matte Lipcolor Pink 3 5 g Smudge Proof Transfer Proof Long Wearing Paraben Free Lightweight Sea Fennel Wax

About Product: Colorbar Sinful Matte Lipcolor Pink 3 is a highly pigmented and long-lasting matte lipstick that delivers intense color payoff in just one swipe. It is formulated with Sea Fennel Wax to provide a lightweight and comfortable wear without any smudging or transferring. Key Features: - Smudge-proof and transfer-proof formula - Long-wearing and fade-resistant - Paraben-free - Lightweight and comfortable on the lips - Enriched with Sea Fennel Wax for added hydration For whom: This lipstick is perfect for anyone looking for a bold and vibrant matte lip color that stays put all day long. Whether you're going for a natural everyday look or a dramatic evening makeup, this lipstick is suitable for all occasions. Pros: - Intense color payoff - Long-lasting formula - Comfortable wear - Paraben-free - Smudge-proof and transfer-proof Cons: - May feel slightly drying on very dry lips - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The smudge-proof, transfer-proof, and paraben-free features align with current consumer preferences	Kantar
Brand Strength	20	15	Colorbar is a well-established and trusted brand in the Indian cosmetics market	Euromonitor
Category Momentum	20	10	Growing demand for long-wearing matte lipsticks in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar matte lipsticks in the market	GfK
Competition	10	6	Facing moderate competition from other popular matte lipstick brands in India	IRI
Use-case Advantage	5	5	Sea fennel wax provides a unique moisturizing benefit for Indian consumers	Nielsen
Final Market Score	100	66/100 (3.30/5)	Colorbar Sinful Matte Lipcolor Pink 3 is well-positioned in the Indian market for matte lipsticks.

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