Colorbar PowerKiss Vegan Matte Lipcolor Sizzle All Skin Type Transfer Proof Lasts Upto 12hours Lightweight Enriched with Vitamin E Tea Tree Oil Moisturisation

Colorbar PowerKiss Vegan Matte Lipcolor Sizzle All Skin Type Transfer Proof Lasts Upto 12hours Lightweight Enriched with Vitamin E Tea Tree Oil Moisturisation

The Colorbar PowerKiss Vegan Matte Lipcolor in Sizzle is a long-lasting lip color designed to provide a matte finish that stays put all day. Its transfer-proof formula ensures that your lip color stays in place, even after eating and drinking. Enriched with Vitamin E and Tea Tree Oil, this lip color also helps to moisturize and nourish your lips, keeping them feeling soft and hydrated throughout the day.
This lip color is suitable for all skin types, making it a versatile option for anyone looking for a long-lasting matte finish. Its lightweight formula glides on smoothly and evenly, ensuring a comfortable wear all day long.
Pros: Transfer-proof, long-lasting formula, enriched with Vitamin E and Tea Tree Oil for moisturization, suitable for all skin types, lightweight and comfortable to wear. Cons: Some users may find the matte finish to be too drying, may require touch-ups throughout the day for optimal wear.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The transfer-proof and long-lasting features align well with current consumer preferences in India.	Kantar
Brand Strength	20	18	Colorbar is a well-established and trusted brand in the Indian cosmetics market.	Euromonitor
Category Momentum	20	15	Growing demand for long-lasting matte lipcolors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	GfK
Competition	10	8	Facing moderate competition from other popular matte lipcolor brands in India.	IRI
Use-case Advantage	5	5	The moisturizing properties make it suitable for all skin types in India.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Colorbar PowerKiss Vegan Matte Lipcolor in Sizzle is well-positioned in the Indian market, offering a competitive choice for consumers seeking long-lasting and moisturizing lipsticks.

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