C2P Pro Original Colour Supraemeshield 12 in 1 Concealer and Foundation Palette for Face Makeup Cream Based Contour Color Corrector Foundation Hides Blemishes Dark Circles Buildable Coverage Ideal for Dry Skin 42g

C2P Pro Original Colour Supraemeshield 12 in 1 Concealer and Foundation Palette for Face Makeup Cream Based Contour Color Corrector Foundation Hides Blemishes Dark Circles Buildable Coverage Ideal for Dry Skin 42g

Key Features: - 12 in 1 palette with a range of shades for all skin tones - Cream based formula for easy blending - Can be used as a concealer, foundation, contour, and color corrector - Buildable coverage for customizable finish - Hides blemishes, dark circles, and imperfections

For whom: This product is ideal for those with dry skin looking for a versatile and convenient makeup solution. Whether you need to conceal blemishes, color correct, or contour your face, this palette has you covered.

Pros: - Versatile palette with multiple uses - Cream based formula is great for dry skin - Buildable coverage allows for customization - Hides imperfections effectively

Cons: - May not be suitable for those with oily skin - Some shades may not be suitable for all skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Extensive range of colors and coverage options suitable for diverse Indian skin tones.	—
Brand Strength	20	10	Established brand with loyal customer base in the cosmetics industry.	Canalys
Category Momentum	20	15	Growing demand for multi-functional face makeup products in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar high-end concealer palettes in the market.	—
Competition	10	6	Facing moderate competition from established and emerging brands offering similar products.	—
Use-case Advantage	5	5	Addresses common skin issues like blemishes and dark circles effectively.	—
Final Market Score	100	66/100 (3.30/5)	Highly competitive concealer palette with broad appeal in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—