BOGOTA Eyebrow Pen Eyebrow Tattoo Pen Eyebrow Pencil Makeup Long Lasting Waterproof and Smudge proof 4 Tip Microblade Eyebrow Pen for Denser Fuller Eyebrows Black

BOGOTA Eyebrow Pen Eyebrow Tattoo Pen Eyebrow Pencil Makeup Long Lasting Waterproof and Smudge proof 4 Tip Microblade Eyebrow Pen for Denser Fuller Eyebrows Black

Key Features: - Long-lasting formula that stays put all day without fading or smudging - Waterproof and sweat-proof for a worry-free wear - Microblade tip for precise application and natural-looking brows - Densely pigmented for fuller, thicker brows in just a few strokes
For whom: - Anyone looking to enhance their brows with a natural, long-lasting solution - Those with sparse or thin brows who want to create a fuller, more defined look - People with busy lifestyles who need a reliable, smudge-proof brow product
Pros: - Easy to use for beginners and experienced brow enthusiasts alike - Versatile shade that complements a range of hair colors - Sleek, travel-friendly design for on-the-go touch-ups
Cons: - May require a bit of practice to perfect the microblade technique - Some users may prefer a softer, more buildable formula for a more natural finish

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like waterproof and smudge-proof are highly sought after in Indian market.	Vogue
Brand Strength	20	18	Established brand with a reputation for quality cosmetics in India.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting eyebrow products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	0	Intense competition in the Indian eyebrow colors market, requiring strong differentiation.	Beauty Monitor
Use-case Advantage	5	3	Addresses the need for denser and fuller brows, a common desire among Indian consumers.	Elle
Final Market Score	100	66/100 (3.30/5)	BOGOTA Eyebrow Pen is well-positioned in the Indian market with its long-lasting, waterproof, and smudge-proof features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—