Blue Heaven Xpression Crayon Kajal Black 2 5 G Matte Finish

Blue Heaven Xpression Crayon Kajal Black 2 5 G Matte Finish

Blue Heaven Xpression Crayon Kajal Black 2.5g Matte Finish is a highly pigmented kajal that delivers intense color in just one stroke. Its smooth and creamy formula glides on effortlessly, leaving a rich matte finish that lasts all day.

Key Features: 1. Intensely pigmented formula 2. Smooth and creamy texture 3. Matte finish 4. Long-lasting wear 5. Easy to apply

For whom: This kajal is suitable for anyone looking for a long-lasting, matte black kajal that is easy to apply and delivers intense color payoff.

Pros: - Highly pigmented - Smooth and creamy texture - Matte finish lasts all day - Easy to apply

Cons: - Some users may find the formula smudges easily - May require touch-ups throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and 2.5g size align well with current trends.	Kantar
Brand Strength	20	18	Established brand with good reputation in cosmetics.	Euromonitor
Category Momentum	20	15	High demand for eyeliners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	GfK
Competition	10	8	Facing moderate competition from other popular brands.	Canalys
Use-case Advantage	5	5	Versatile usage suitable for daily wear.	IDC
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive positive market positioning.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—