Almay Longwear Waterproof Eye Makeup Remover Pads 80 Ct 2 Pack

Almay Longwear Waterproof Eye Makeup Remover Pads 80 Ct 2 Pack

About Product: Almay Longwear Waterproof Eye Makeup Remover Pads are specially formulated to effectively remove even the most stubborn eye makeup. These pads are gentle on the delicate eye area and are ophthalmologist tested.

Key Features: - Waterproof formula to remove long-lasting and stubborn eye makeup - Contains aloe vera to soothe and moisturize the skin - Hypoallergenic and fragrance-free - Comes in a convenient pad form for easy use

For Whom: These makeup remover pads are suitable for all skin types, including sensitive skin. They are ideal for anyone who wears waterproof or long-wearing eye makeup and needs a gentle yet effective way to remove it.

Pros: - Removes waterproof makeup easily - Leaves skin feeling soft and hydrated - Gentle formula that is suitable for sensitive eyes - Convenient pad form for on-the-go use

Cons: - May not be as effective for removing non-waterproof makeup - Some users may find the pads too small for full-face makeup removal

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof and longwear features align with Indian consumers' needs.	Euromonitor
Brand Strength	20	18	Almay is a recognized brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for makeup cleansing wipes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both local and international makeup wipe brands.	Forbes
Use-case Advantage	5	5	Convenient and effective makeup removal solution for daily use.	Vogue
Final Market Score	100	76/100 (3.80/5)	Almay Longwear Waterproof Eye Makeup Remover Pads offer a strong value proposition in the growing Indian makeup cleansing wipes segment.

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